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Business Administration

University of New Brunswick

Business and Management: blue ink subject illustration
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Deadlines

See the published deadlines below.

Other deadline details
December 1Bachelor of Education (Fredericton) application deadlineRecurring annual · Every year
  • December 1
  • No year given
SourceChecked
January 31Concurrent Bachelor of Education (Saint John) and Bachelor of Social WorkRecurring annual · Every year
  • January 31
  • No year given
SourceChecked
March 31Fall application deadlineStanding annual entry · Every year
  • Fall applicants to the held UNB Fredericton degree
  • late applications considered only while seats remain
  • March 31
  • Standing annual date
  • no year is inferred from the directory
SourceChecked
March 31General application deadline for Fall termRecurring annual · Every year
  • March 31
  • No year given
SourceChecked
November 15General application deadline for Winter termRecurring annual · Every year
  • November 15
  • No year given
SourceChecked
February 15Nursing and Health Sciences application deadlineRecurring annual · Every year
  • February 15
  • No year given
SourceChecked
March 31Canadian fall supporting documentsStanding annual entry · Every year
  • Canadian citizens and permanent residents applying from high school or transfer to this held degree
  • March 31
  • The university notifies applicants of their required documents
  • An earlier specified programme or personal request takes priority
SourceChecked
May 15Accept offer and pay admission depositStanding annual entry · Every year
  • Admitted fall UNB applicants
  • offers made after May 15 use their admission-letter deadline
  • May 15
  • Standing annual offer deadline
  • an old 2026 promotional draw does not date the admission table
SourceChecked
May 15Deadline to accept your offer of admission and pay your admission depositRecurring annual · Every year
  • May 15
  • No year given
  • deposit amount not stated on this page
SourceChecked

Requirements

Admission requirements

High-school prerequisites
  • English 4U (min. grade of 60%)60% min.
  • MHF4UMath MHF4U* (min. grade of 60%)60% min.
UNB current degree-specific Canadian provincial admission selector
Application steps
  1. Step 1Check the admission requirements
  2. Step 2Apply through UNB admissions
    • Create your application and select this program.
    UNB admissionsUNB admissions
  3. Step 3Canadian applicants: official academic transcripts
    • After applying, follow UNB's required-document notification. Official transcripts must come directly from the institution electronically or by mail. For MyCreds, share with UNB as a registered receiving organization rather than emailing a link.
    UNB Canadian high school and transfer application instructionsUNB Canadian high school and transfer application instructions
  4. Step 4Canadian applicant route: $65 CAD application fee
    • Non-refundable processing fee. A published recruitment-event waiver is tied to Fall 2026 entry; do not assume that dated waiver applies to later cycles.
    UNB Canadian applicant fee and waiver scopeUNB Canadian applicant fee and waiver scope
  5. Step 5Apply through the official UNB undergraduate application and provide required academic records for your applicant category.
Applicant pathways
Business: Alberta

Alberta high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Language Arts 30-1 (min. grade of 60%)
  • Math 30-1 (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: British Columbia

British Columbia high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Studies 12 or English First Peoples 12 (min. grade of 60%)
  • Pre-Calculus 12 (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Manitoba

Manitoba high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Language Arts 40S (min. grade of 60%)
  • Pre-Calculus Math 40S (min. grade of 60%)
  • Two electives – Group 1 (min. grade of 60%)
  • One elective – Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: New Brunswick

New Brunswick high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 122/Français 10411 (min. grade of 60%)
  • Pre-Calculus A 120/Mathématiques 30331C or Math 30411B (min. grade of 60%)
  • Pre-Calculus B 120/Mathématiques 30411C (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Newfoundland and Labrador

Newfoundland and Labrador high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 3201 (min. grade of 60%)
  • Math 3200 (min. grade of 60%)
  • Two electives - Group 1
  • One elective - Group 1, 2 or 3
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Nova Scotia

Nova Scotia high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 12 (min. grade of 60%)
  • Pre-Calculus 12 (min. grade of 60%)
  • 2 electives - Group 1 (min. grade of 60%)
  • 1 elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Ontario

Ontario high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 4U (min. grade of 60%)
  • Math MHF4U* (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective, Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
  • *Math MCB4U & MGA4U are also accepted (min. grade of 70%)
UNB current degree-specific Canadian provincial admission selector
Business: Prince Edward Island

Prince Edward Island high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 621 (min. grade of 60%)
  • Math 621B (min. grade of 60%)
  • 2 electives - Group 1 (min. grade of 60%)
  • 1 elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Quebec

Quebec high-school applicants to Business; named elective groups refer to the university's full approved list

  • English 504 or 506 (min. grade of 60%)
  • Math including Pre-Calculus CEGEP level (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Saskatchewan

Saskatchewan high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Language Arts 30 (min. grade of 60%)
  • Pre-Calculus 30 (min. grade of 60%)
  • Two electives - Group 1
  • One elective- Group 1, 2 or 3
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: NunavutNorthwest Territories

NunavutNorthwest Territories high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Language Arts 30-1 (min. grade of 60%)
  • Math 30-1 (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Business: Yukon

Yukon high-school applicants to Business; named elective groups refer to the university's full approved list

  • English Studies 12 or English First Peoples 12 (min. grade of 60%)
  • Pre-Calculus 12 (min. grade of 60%)
  • Two electives - Group 1 (min. grade of 60%)
  • One elective - Group 1, 2 or 3 (min. grade of 60%)
  • Minimum admission average 75%
UNB current degree-specific Canadian provincial admission selector
Standing fall application and document policy

Primary entry to the held Fredericton programme; Canadian document route

  • Fall application and Canadian supporting documents are due March 31; late applications may be considered while seats remain.
  • May 15 is the normal offer/deposit deadline. Later offers use the date in their admission letter.
  • These tables do not explicitly name a 2027 cycle. General winter dates do not establish winter availability for this exact degree.
UNB standing annual application and acceptance directory with late-seat exceptions

Degree requirements

Bachelor of Business Administration

Bachelor of Business Administration

  • The four-year program leads to the degrees of Bachelor of Business Administration (BBA) or Honours BBA. The course of studies is designed to ensure that students receive a broad-based education, by requiring a variety of courses from across the University, as well as courses from the functional areas within the Faculty of Management. Students will be made aware of the economic and environmental context within which modern business operates, as well as learning about administrative principles and practices. Business Administration courses include accounting, finance, general management, human resource management, law, management information systems, marketing, operations management, organizational behaviour, and quantitative analysis. Lectures, class discussions, laboratory work, essays, and case studies are used depending upon the requirements of the subject.
9. Business Administration Curriculum

9. Business Administration Curriculum

  • Choice of program: For Upper level students, two program paths are available: BBA and Honours BBA. Upon the successful completion of 60 ch, students must declare their intent to follow one or the other of these two paths. Their decisions must be made in consultation with the academic advisors of the Faculty of Management. The Honours degree is designed for candidates with a high level of ability who wish to undertake intensive study of an area within business administration. Students who satisfy the requirements for an Honours degree will have that designation included on their final transcript.
  • The normal course load for all BBA students is 30 ch in each of the first two years of the program. Students who take the BBA degree complete 30 ch in each of the last two years. Students who take the Honours BBA degree must complete a further 6 ch in the last two years.
  • A full-time student is one whose workload consists of a minimum of 9 ch in each term (or 18 ch for two terms in the regular session). Students may enroll for a maximum of 36 ch in any year of the program provided they obtained at least a 2.5 grade point average on at least 30 ch in the immediate preceding year at university. Students who do not obtain at least a 2.5 grade point average on at least 30 ch in the immediate preceding year at university are advised to take no more than 30 ch of course work. Students should take no more than 12 ch per term of course work in a year following placement on academic probation, or upon re-entering university after being required to withdraw. Part-time students are subject to the maximum course loads permitted in Summer Session.
  • Candidates must obtain a grade of at least C in the courses required for the BBA degree. This includes all required Business Administration courses, as well as the Focus or Breadth Option of the program checklist. As outlined below, students who seek to complete a concentration or Major within Business Administration must also obtain a minimum cumulative GPA on the courses designated for the concentration or major (see Section 11).
  • At least 42 ch of electives must be chosen from courses beyond the introductory level. These normally include courses for which there are prerequisites. Prerequisites include both specific courses and/or specific credit hour specifications.
  • At least 12 ch of the 42 ch in 9.A.7 must be ADM courses. Students should select those electives in consultation with the academic advisors of the Faculty of Management. The courses should constitute a logical and coherent set of studies.
  • It is the responsibility of a student to ascertain that elective courses are acceptable for BBA or Honours BBA degree credit. Service courses offered by other faculties are not acceptable for degree credit. In addition, various courses (such as those in statistical methods and TME courses, for example, TME 2001 ) duplicate some of the material in required Business Administration courses and will not be accepted for credit. The following courses are not allowed for BBA or Honours BBA credit: CE 3933, CE 3963 , CE 3973, CE 5623 , ADED 3113 , ENGG 4013 , FE 3233, FE 3603, FE 5252, FOR 3006 , ME 3232 , PSYC 2113 , PSYC 2123, SOCI 3123, and the following STAT courses: STAT 2043 , STAT 2253 , STAT 2263 , STAT 2264 , STAT 2283, STAT 2293, STAT 2593 . This is not an exhaustive list and students should check with one of the Faculty of Management academic advisors.
  • Students taking a BBA must complete at least 120 credit hours (ch) of approved course work and maintain an assessment year grade point average of at least 2.0 in order to qualify for the BBA degree.
  • Students must also complete a 0 credit Professional Development (ADM 4191) requirement before graduation. ADM 4191 includes a Business Information Skills Certificate (offered by the Faculty in partnership with UNB Libraries) and 40 points of professional development activities that they choose from a list of acceptable activities in consultation with their academic advisor. Students are responsible for consulting with their academic advisor, with proof on completion of requirements, and must register for ADM 4191 in the final year of their program to receive c redit for completion. Advisors must certify completion of the requirements before students can be approved for graduation.
  • Not more than 15 ch of electives in a specific area of Business Administration (Accounting, Finance, Marketing, etc.) may be counted for degree credit.
  • Students must apply for Honours after the completion of 60 ch. Entrance into the Honours BBA requires that a student shall have demonstrated a high level of ability in first- and second-level courses. The Faculty of Management will normally refuse to admit to Honours students whose cumulative GPA is below 3.0 at the completion of 60 credit hours or whose grades in relevant courses are below B. Students should note that admission is competitive and meeting minimum requirements does not guarantee admission.
  • Students taking the Honours BBA path must complete at least 126 ch of approved course work, including at least 24 ch in courses for a designated major within Business Administration. (See Section 12).
  • Students must maintain an assessment year grade point average of at least 3.0 in order to qualify for the Honours BBA. Students also must achieve a cumulative GPA of 3.0 or above on the courses designated for a major.
  • Honours candidates who are able to fulfill the requirements laid down for a Major, in a discipline outside the Faculty of Management, may, if they choose, register for a supplementary Major. Their transcripts will record that they have fulfilled the requirement for a Major in that subject. Registration for the supplementary Major shall normally be completed no later than the completion of 90 ch.
  • Not more than 36 ch of Business Administration electives may be counted for degree credit.
  • Concentrations: Students completing an Honours BBA may also take a concentration in another area of Business Administration but may need additional Business Administration electives in order to complete the concentration (See Sections 11 and 12 below.)
10. Curriculum Requirements

10. Curriculum Requirements

  • Students are responsible for ensuring that they meet all the requirements specified for the degree. These include the minimum credit hour requirements, grades of at least C in the required courses including the Focus or Breadth Components. A cumulative GPA of 3.0 or above must be achieved on the courses designated for a concentration or a major. Students are advised to consult Section F of this calendar for detailed course descriptions including the number of credit hours assigned to each course.
  • 0-30 Credit Hours
  • 27 ch of required courses
  • 31-60 Credit Hours
  • 21 credit hours of required courses and 9 ch of electives
  • Elective (second term; see Note (2) below)
  • 61-90 Credit Hours (BBA) 61-93 Credit Hours (Honours BBA)
  • A. 12 ch of required courses
  • PHIL 3204 (first term) B. 24 ch of electives for Basic BBA (see Note (2) below) 27 ch of electives for Honours BBA (see Note (2) below)
  • 91-120 Credit Hours (BBA) 94-126 Credit Hours (Honours BBA)
  • A. 3 ch of required course
  • B. 27 ch (30 ch for Honours BBA) of electives (see Note (2) below), including at least 3 ch of applied electives, such as:
  • ADM 4450 Student Investment Fund (6 ch)
  • Students who plan to do more than the minimum requirements in Mathematics are advised to take MATH 1003 in their first year. NOTE : Students cannot receive credit for both MATH 1843 and MATH 1003 .
  • When choosing electives, students will need to consider the Focus or Breadth Component: Students must take 15 ch of electives from outside the Faculty of Management. Focus - 15 ch of electives from within one of the groups mentioned below. Breadth - 15 ch of electives from at least two of the following four groups: Group A: Social Sciences ( Political Science, Psychology, Sociology, or Anthropology ) Group B: Humanities ( Philosophy, Classics, English, or History ) Group C: non-English Language ( Meant to be introductory level; Native speakers must choose courses in an alternate language. Choose from French, German, Spanish, and many more. ) Group D: STEM ( Science, Technology, Engineering, or Math ) or Kinesiology Courses ( KIN, RSS)
  • Outside the Focus or Breadth electives, a student may take a maximum of 6 ch of introductory courses.
11. Concentration Courses

11. Concentration Courses

  • Concentrations are offered in Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Logistics and Marketing. Concentrations are completed by achieving a cumulative GPA of at least 3.0 for 12 ch of approved electives in the area of interest, with a minimum grade of C for any individual course. Students should note that at least half the credits counted towards a concentration must be from courses taken at the University of New Brunswick. Exceptions may be considered by the Dean of the Faculty of Management. Approved courses for each subject of concentration are as follows:
  • Students must take ADM 3215 , ADM 3216 , ADM 3225 , and at least one additional elective to earn a concentration in Accounting. Available electives in Accounting are: ADM 4215 , ADM 4216 , ADM 4218 , ADM 4236 , ADM 4245 , ADM 4275 , ECON 3204 , ECON 3205 .
  • Students must take ADM 4175 , and 9 credit hours of electives to earn a concentration in Entrepreneurship. Available electives in Entrepreneurship are: ADM 4115 , ADM 4190 , ADM 4336 , ADM 4353 , ADM 4435 , ADM 4995 , and TME 3313 .
  • Students must take ADM 3415 , 6 ch of approved Finance electives, and 3 ch of either approved Finance or non-Finance electives to receive a concentration. Available electives for the Finance concentration are: ADM 3435 , ADM 3445 , ADM 4437 , ADM 4415 , ADM 4416 , ADM 4421 , ADM 4422 , ADM 4425 , ADM 4426 , ADM 4435 , ADM 4445 , ADM 4450 (SIF), ADM 4455 , ADM 3628 . NOTE : Only one of either ADM 4495 or ADM 4496 will count towards the Finance concentration. A list of permissible non-Finance electives is available from the Faculty of Management.
  • Students must take four HRM electives to receive a concentration. Available electives in HRM are: ADM 3875 , ADM 4815 , ADM 4825 , ADM 4827 , ADM 4828 , ADM 4835, ADM 4845 , ADM 4856 , ADM 4857 , ADM 4878 .
  • Students must take ADM 3155 and three electives to earn a concentration. Available electives are: ADM 4353 , ADM 4355 , ADM 4455 , ADM 4856 , ECON 3401 .
  • Students must take ADM 4615 , ADM 4635 , ADM 4656 , and 3 credit hours of electives to earn a concentration. Available electives are ADM 3685 , ADM 4675, ADM 4677, ADM 4686 , and ADM 4634 .
  • Students must take ADM 2315, ADM 3345 , ADM 4325 , and a Marketing elective to receive a concentration. Available electives are: ADM 3316 , ADM 4315 , ADM 4316 , ADM 4326 , ADM 4335 , ADM 4336 , ADM 4345 , ADM 4346 , ADM 4353 , ADM 4355, ADM 4388 , ADM 4396 .
12. Major Courses

12. Major Courses

  • Honours BBA students must complete a major in a designated subject. A major is completed by achieving a cumulative average GPA of 3.0 for at least 24 ch of approved courses in the area of interest, with a minimum grade of C for any individual course. Students wishing to undertake a major must consult with advisers in the Faculty of Management and should note that some electives may not be available in a session. Courses entailing internship or independent study require prior approval and are subject to faculty and placement availability.
  • 18 ch comprised of: ADM 3215 , ADM 3216 , ADM 3225 , ADM 4215 , ADM 4216, and ADM 4275 . At least 6 ch from: ADM 3415 , ADM 3435 , ADM 3445 , ADM 4218 , ADM 4236, ADM 4245 , ADM 4295 , ADM 4296 , ADM 4415 , ADM 4416 , ADM 4425 , ADM 4426 , ADM 4445 , ADM 4455 , ADM 4475 , ECON 3204 , ECON 3205 .
  • 21 ch comprised of: ECON 3013 , ECON 3023 , ECON 3665 , ECON 4013 , ECON 4023 , ECON 4625 , and ECON 4665 . An additional 3 ch of other Economics electives beyond the introductory-level.
  • 6 ch comprised of ADM 3415 and ADM 4445 . 3 ch comprised of ADM 3628 or approved equivalent. At least 15 ch from the following Groups A and B, with a minimum of 9 ch from Group A.
  • Group B: ADM 3445 , ADM 3626 , ADM 4218 , ADM 4415 , ADM 4435 , ADM 4437 , ADM 4495 , ADM 4496 , ECON 3013 , ECON 3023 , ECON 3205 , ECON 3401 , ECON 3665 , and MATH 3813 . NOTE: Group B may include another 3 ch advanced-level university course, subject to the prior approval of the Faculty of Management.
  • 6 ch comprised of ADM 3415 and ADM 4445 . 3 ch comprised of ADM 3628 or approved equivalent. 9 ch from: ADM 3435 , ADM 4416 , ADM 4421 , ADM 4425 , ADM 4426 , ADM 4450 , ADM 4455 , and ADM 4475 (or MATH 4853 ). 18 ch from ECON 3013 , ECON 3023 , ECON 3025, ECON 3665 , ECON 4013 , ECON 4023 , and ECON 4625 .
  • 3 ch comprised of ADM 3875. At least 21 ch of additional electives from: ADM 4525 , ADM 4526 , ADM 4815 , ADM 4825 , ADM 4826 , ADM 4827 , ADM 4828 , ADM 4835 , ADM 4845 , ADM 4856 , ADM 4857 , ADM 4878 , ADM 4895 , ADM 4896 , ADM 4990 , ECON 3724 .
  • 9 ch comprised of: ADM 2315, ADM 3345 , ADM 4325 . At least 15 ch of electives from: ADM 3155 , ADM 3316 , ADM 4315 , ADM 4316 , ADM 4317 , ADM 4326 , ADM 4335 , ADM 4336 , ADM 4345 , ADM 4346 , ADM 4353 , ADM 4355 , ADM 4 388 , ADM 4395 , ADM 4396 , ADM 4615 , ADM 4990 , RSS 4081 , SOCI 3252, SOCI 3253 .
ReferencesUNB current BBA/Honours common 31–60-credit course-sequence blockUnb: published degree duration and route scopeUNB current BBA regular/Honours progression and course-credit rulesUNB current2026/27 programme curriculumUNB current2026/27 programme curriculumUNB current2026/27 programme curriculumUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course 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course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB current exact ADM2623 Business Statistics course identity, native credit and definition

Program facts

Academic minimum75% minimum
Co-opCo-op option

Optional BBA co-op alternates academic semesters with four-month paid work semesters.

University work-study information
Business Administration · official programme informationCheck work experience options

Majors & specializations

Current calendar degree and curriculum variants. Entry and completion rules differ; minors and unrelated diploma/joint-degree sections are excluded.

Accounting

BBA

Learn to record, interpret and report economic data.

Courses

Current2026/27 Fredericton degree required courses and named alternatives. Each listed Engineering discipline, degree option or accelerated Nursing route has separate requirements; the union is not a single mandatory plan.

only the complete common 31–60-credit BBA/Honours course-sequence block, normally Year 2; later regular/Honours years and the first 30 credits are outside this map

Common second year: 31–60-credit sequence
First term
  • ADM 2223Managerial Accounting3 credits

    Emphasizes the role of the accounting function in managerial decision-making. Traditional job costing and activity-based costing stressed. Appraises the use of standard costing and variance analysis as tools for management control. Examines flexible budgets, break-even analysis and contribution costing in decision-making.

  • ADM 2315Marketing Management3 credits

    Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solutions of complex marketing problems in the contemporary environment. Credit will not be given for both this course and ADM 3315.

  • ADM 2413Principles of Finance3 credits

    Analyses the basic tools and concepts of finance and illustrates their application to practical problems faced by managers. Topics include: the time value of money, term structure of interest rates, valuation of financial securities, financial statement analysis, financial planning, working capital management and short-term and long-term sources of financing. Provides an introduction to the techniques of capital budgeting and the concepts of risk and return on options.

  • ADM 2623Business Statistics (Cross-Listed: ECON 3601)3 credits

    Methods of presenting and analysing data for business: descriptive measures, probability and distributions, statistical decision theory, sampling, and hypothesis testing.

  • ADM 2815Human Resources Management3 credits

    Introduces human resource management and its role in corporate strategy. Topics include: human resource planning, recruitment and selection, employee training and development; performance appraisals; and compensation.

Second term

Three elective courses totalling 9 credits are explicitly placed here. Select them under the degree’s Focus/Breadth, upper-level and course-exclusion rules; later concentrations can restrict choices.

  • ADM 2624Management Science (Cross-Listed: ECON 3602)3 credits

    Presents a variety of applications of optimization models to business problems such as allocation, blending, and scheduling. Introduces concepts of production planning, inventory control, network models and sequencing.

  • ADM 2713Management Information Systems3 credits

    Covers the application of different forms of computer technologies in enterprises, supply chains, and the marketplace in general; understanding of the system solution implementation process; understanding of the role of computer technologies in altering business processes in all applications, the decision-making process normally conducted by humans but now accomplished through tools like robotics and artificial intelligence. Specific emphasis, will be placed on the development of data analytic skills using spreadsheet software in a lab-based teaching environment.

3 elective slots

Additional published courses
  • TME 2001Creativity, Innovation and Value Creation3 credits

    Introduction to the roles of creativity, value creation and entrepreneurship in the innovation process. Students will learn about idea generation, ways to enhance individual and group creativity, value creation and entrepreneurship in its various forms. Students will develop the skills and competencies that contribute to innovation including: curiosity and creativity, accepting and managing risk, ability to link innovation to value creation (in a societal context), the ability to link societal value to entrepreneurship, communcation skills, the ability to work on the boundaries of disciplines and the ability to work within interdisciplinary teams. Students will analyze social, environmental and cultural aspects of creativity, value creation and innovation, including contemporary ideas about how innovation shapes and is shaped by society and culture, and the relationship between innovation and social change.

    UNB complete current official course definition
  • CE 3963Engineering Economy3 credits

    Basic methods of engineering economy including time value of money, compound interest models, interest and discount rates, and depreciation; critical path methods. Emphasis is placed on commonly used computational procedures. Restricted to students with at least 60 ch completed.

    UNB complete current official course definition
  • CE 5623Project Management4 credits

    Application of management methods for construction projects. Emphasis on supervisory management, contracts, and management methods. Application of critical path methodology for work organization and management control, including planning and scheduling, resource management, optimization techniques and cost control methods. Restricted to students with at least 100 ch successfully completed.

    UNB complete current official course definition
  • ADED 3113Communication Practices for Adult Education3 credits

    Identifies general theories of and strategies for oral, written and visual communications. Students will be expected to assess their skill levels in all three areas. Students may receive credit for ED 3113 or ADED 3113, but not both.

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  • ENGG 4013Law and Ethics for Engineers3 credits

    General introduction to the legal and ethical aspects of engineering practice. Social responsibilities of engineers, the engineering act and code of ethics, occupational health and safety, sustainable development, environmental stewardship, employment equity, legal duties and liabilities of the professional engineer, contracts, the tort of negligence, labour law, intellectual and industrial property, conflict resolution. Restricted to students with at least 100 ch in the engineering program. Limited enrolment; priority given to students in their final year of engineering.

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  • FOR 3006Forest Management Foundations4 credits

    This course builds on concepts introduced in its prerequisites but concentrates more specifically on forest management as a discipline. It begins with a brief introduction and history of forest management in Canda, then explores the fundamental principles of forest management planning, including determing the scope and scale of management situations, characterizing and valuing forests to support management objectives, and estimating and projecting forest values over time to facilitate planning strategies.

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  • ME 3232Engineering Economics3 credits

    Application of engineering economic analysis to mechanical and industrial engineering systems. Major emphasis will be given to decision-making based on the comparison of worth of alternative courses of action with respect to their costs. Topics include: discounted cash flow mechanics, economic analyses, management of money, economic decisions. Restricted to students with at least 60 ch.

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  • PSYC 2113Introduction to Statistical Methods in Psychology3 credits

    An introduction to statistical analysis for psychologists. Topics include analysis techniques relevant to correlational, observational and experimental research designs; relevant statistical theory; and hypothesis testing. Required for students planning to Major or Honour in Psychology.

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  • STAT 2263Statistics for Non-Science Majors3 credits

    An introductory course in statistics. Experiments, sampling, basic descriptive statistics. Probability, random variables, Normal distribution. Confidence intervals for means and proportions. Tests of hypotheses. Paired samples vs. two independent samples. Contingency tables. Regression, correlation. Introduction to analysis of variance. Examples drawn from the health sciences. Use of a statistical computer package.

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  • STAT 2264Statistics for Biology3 credits

    An introductory course in statistics. Probability, Bayes' Theorem, applications of probability to genetics, random variable, expectation, binomial and normal random variables, confidence intervals for means and proportions, prediction intervals, tests of hypotheses, paired data versus two independent samples, brief introduction to analysis of variance, regression, correlation, contingency tables, examples drawn from medicine and biology, use of a statistical computer package.

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  • STAT 2593Probability and Statistics for Engineers3 credits

    Probability spaces: combinatorial probability; conditional probability and independence. Random variables: discrete distributions; continuous distributions; expectation, variance, and covariance; linear combinations. Statistics: descriptive and graphical statistics; sampling distributions. Inference: point estimation; confidence intervals; hypothesis tests; paired data designs; two sample inference; regression, correlation.

    Published notes: Credit can be obtained for only one of STAT 2043, STAT 2253, STAT 2263 , STAT 2264 or STAT 2593 .

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  • ADM 4191Professional Development0 credits

    Equips students with non-course specific academic and professional preparation tools that build program exit confidence for post-graduation careers. Research skills necessary for both program and professional success are introduced in appropriate courses for off-class completion. From the faculty's Illiad and B-Kat tests, ADM 1192 (Business Planning and Entrepreneurship), and ADM 1195 (Applied Management Skills), students identify their strengths and weaknesses for improvements through self-chosen, approved, verifiable activities. Completion is required for graduation.

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  • ECON 1013Principles of Microeconomics3 credits

    Study economic choices and how they are impacted by incentives and government intervention. Economics breaks into micro and macro halves. Microeconomics focuses on individuals, firms, products, and pricing. Ex plore how prices and wages are determined , the effects of taxation, price ceilings/floors, and quotas. Understand key concepts for analyzing behavior and public policy effects.

    Published notes: Credit cannot be counted for both ECON 1013 and ECON 1014 or ECON 1073 .

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  • ECON 1023Principles of Macroeconomics3 credits

    Study macroeconomics to understand the determinants of employment, unemployment, inflation, and growth. Understand the building blocks of the neoclassical model to explain interest rates, exchange rates, and how the government can help to stabilize the economy. Gain insight into wealth disparities among countries.

    Published notes: Credit cannot be counted for both ECON 1023, and ECON 1024 or ECON 1073 .

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  • MATH 1843Mathematics for Management3 credits

    Polynomial, logarithmic, and exponential functions. Matrices and systems of linear equations. Limits and continuity. Differentiation of elementary functions. Curve sketching and optimization. Integration of polynomial and exponential functions.

    Published notes: Credit may be obtained for only one of MATH 1003 , MATH 1053 , MATH 1823 , or MATH 1843.

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  • ADM 1165Business Communications I3 credits

    Examines the “real” world of business communications from writing effective e-mail and business letters to planning and delivering informative presentations. Focus is on acquiring business writing and presentation skills. Other communication variables such as non-verbal messages, group dynamics, and interpersonal skills also covered.

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  • ADM 1513Organizational Behaviour3 credits

    Introduces the contributions of the applied behavioral sciences to the study of work in organizations. Covers the fundamentals of individual and group behaviour, as well as selected topics in motivation, leadership, communication, conflict and organizational change. Credit will not be given for both this course and ADM 2513.

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  • ADM 1213Financial Accounting3 credits

    Examines the identification, measurement, recording, and communication of financial information to informed users for decision-making. The basic principles and concepts to convey the conceptual framework of the accounting discipline are also reviewed.

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  • ADM 1313Principles of Marketing3 credits

    Provides a foundation of marketing theory and analysis necessary to approach the decision-making process and issues related to the marketing function. BBA students normally take this course in the second term of study.

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  • ADM 1192Business Planning and Entrepreneurship3 credits

    Introduces the fundamentals of business planning within the context of an entrepreneurial environment. This is a cross-functional and experiential project-based course that requires students to actively engage with the community.

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  • ADM 1195Applied Management Skills3 credits

    Provides organizational and self-management skills development in the areas of personal skills, interpersonal skills, and group skills. Self-assessment exercises, case analyses, role-plays and other experiential forms of learning will be used to enhance student ability in areas such as developing self-awareness, coping with stress, problem solving, building positive relationships, empowering others, and leading positive change. Students will perform a self-assessment of current skills competencies and knowledge complete with an action plan for personal and professional development. Restriction: Open only to BBA students.

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  • ADM 3123Business Law I3 credits

    Examines the impact of law on business decisions and activities. Includes an introduction to the Canadian legal system, the law of contract and the law of torts. Emphasis given to the identification, evaluation, and management of legal risks in a business context.

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  • ADM 3155Local and International Business Relations3 credits

    Examines issues that arise when business transactions or institutions cross borders. Such boundaries often reflect differences between home and host locals in terms of political, legal, economic, financial, and cultural aspects and represent a cost that firms seek to mitigate. Similar differences also exist within Canada, such as with the theories, concepts, and tools underlying international business and an appreciation for both the similarity and diversity between actors in regional and international contexts.

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  • ADM 3192Community Leadership3 credits

    Prepares BBA graduates to create value beyond a profit focus alone through community projects. Students solve issues for community stakeholders through engagement with community organizations. Work activities emphasize community enhancement, development, equal opportunities, and sustainability. These activities include, but are not limited to, social change, social justice, environmental protection, and sustainability. Through project reports, student communicate their reflections on the value to the firm from their proposed solutions to community problems.

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  • PHIL 3204Business Ethics3 credits

    Examine moral problems arising in business. Become familiar with ethical theory and its relevance for business decision making.

    Published notes: students can receive credit for only one of PHIL 2203 and 3204. While this course is open to all students, only one upper division course in applied ethics ( PHIL 3204 , PHIL 3206 , PHIL 3207 , PHIL 3208 , PHIL 3209 , PHIL 3211 , PHIL 3261 , PHIL 3262 ) counts towards the major or Honours requirements, without permission of chair or advisor.

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  • ADM 4143Strategic Management3 credits

    Examines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis.

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  • ADM 4195Co-operative Education3 credits

    Provides extensive practical experience in the professional world through the successful completion of 3 co-op work terms. For each work term, a work project, either a report or a presentation, must be completed and receive a passing grade. The Co-op Office will register the student for this course at the start of the final full time study term. A student will be awarded CR (credit) for this course.

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  • ADM 4353Export Market Entry3 credits

    Appraises how to plan and implement export tactics and strategy. In addition to the study of global marketing concepts, theories, and analytical tools, students will be expected to prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies.

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  • MATH 1003Calculus I: Differential Calculus3 credits

    Functions and graphs, limits, derivatives of polynomial, log, exponential and trigonometric functions. Curve sketching and extrema of functions.

    Published notes: Credit may be obtained for only one of MATH 1003, MATH 1053 , MATH 1823 or MATH 1843 . Part-time students will be charged a course fee for the MATH 1003 credit.

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  • ADM 3215Intermediate Accounting I3 credits

    Presents in-depth coverage of selected topics in financial accounting. Commences with a review of the theoretical foundation for financial reporting, providing the conceptual background necessary to understand generally accepted accounting principles and alternatives to these principles. Specific emphasis given to the major asset categories found on corporate balance sheets through extensive coverage of cash, receivables, inventories, and capital assets.

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  • ADM 3216Intermediate Accounting II3 credits

    Continues the examination of the balance sheet commenced in ADM 3215 with extensive coverage of liabilities and shareholders' equity. Specific emphasis directed to several current and controversial topics in accounting - corporate income taxes, earnings per share, and leases. Concludes with an overall look at financial statements and disclosure issues.

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  • ADM 3225Cost Accounting3 credits

    Examines cost accounting information and its use in managerial control. Deals in detail with cost accumulation, job and process costing, standard costing, and variance analysis. Supplements the material covered in ADM 2223. Reviews the use of costing techniques in other than manufacturing situations.

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  • ADM 4215Advanced Financial Accounting I3 credits

    Examines the accounting and financial reporting for inter-corporate investments and business combinations, including the preparation of consolidated financial statements for parent and subsidiary entities. Also covers segmented reporting.

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  • ADM 4216Advanced Financial Accounting II3 credits

    Examines the accounting and financial reporting issues for the translation of foreign currency transactions and statements, non-business organizations, partnerships and businesses in financial difficulty. Also covers the conceptual framework for accounting and alternative accounting measurement models. Discusses current financial reporting issues.

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  • ADM 4218Financial Statement Analysis3 credits

    Appraises the role of financial reporting in operating, financing, and investing decisions. Develops appropriate skills in the area of financial statement analysis. Reviews generally accepted accounting principles in Canada and elsewhere, as well as financial statement analysis of companies in different industries or geographic areas.

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  • ADM 4236Case Writing in Accounting3 credits

    A capstone course designed to prepare students to pursue the Canadian Chartered Professional Accountant (CPA) designation. Students will further develop financial reporting, management accounting, tax, and audit competencies from prerequisite courses. Using the CPA Way methodology, students will learn to research, structure, and develop comprehensive responses to simulation cases. By the end of the course, students should be able to apply current Canadian accounting standards to a variety of situations.

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  • ADM 4245Accounting Theory3 credits

    Focuses on accounting literature, especially with respect to financial reporting, and accounting standard setting.

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  • ADM 4275Auditing3 credits

    Introduction to the concepts and procedures underlying contemporary auditing. Topics include ethics, legal liability, internal control, audit evidence, audit reports.

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  • ECON 3205The Taxation of Business Income: Principles and Practice (O)3 credits

    The taxation of corporate income in Canada. Topics include the structure of the corporate tax system; the concept of integration; typical tax planning strategies. Taxation of partnerships and trusts will be discussed briefly. This course also discusses the Canadian tax system in detail.

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  • ADM 4175Venture Start-up & Entrepreneurship3 credits

    Considers the problems associated with starting and operating a small enterprise. Focuses upon actual small business successes and failures.

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  • ADM 4115Management of Innovation and Technology3 credits

    Examines the strategic management of high technology and other organizations. Emphasizes innovation and the development or commercialization of intangible assets. Introduces tools and techniques for the implementation of appropriate strategies.

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  • ADM 4190Venture Assessment6 credits

    Focuses on the venture assessment process from the perspective of early stage investors. The skills students learn will be valuable within investment firms and in various other settings. It would be valuable to both start-ups and large firms that seek to launch evaluate, or to support new initiatives. Students will develop a skillset that will allow them to see the value by mitigating for the risks that others only see as barriers. Credit will not be given for both ADM 4190 and ADM 4193.

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  • ADM 4336Market Orientation3 credits

    Examines theory and practice of market orientation for the creation and generation of enterprise growth or sustainability. Reviews variables that shape market orientation and appraises the value and role of the entrepreneur in development initiatives.

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  • ADM 4435Entrepreneurial Finance3 credits

    Examines the theory and practice of financing entrepreneurial firms. Topics include: financial planning and option analysis, firm valuation at different stages of development, financial fundraising with asymmetric information, fundraising alternatives and venture organization.

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  • ADM 4995Independent Study3 credits

    Involves planning and carrying out an empirical or theoretical investigation under Faculty supervision. Wide latitude given to the selection of topics and methods of investigation. Application for approval required at least 30 days prior to the term in which work will be undertaken. May require defence of a report before a committee of appropriate Faculty members.

    Published notes: Applications normally approved only for senior-year students who have attained a cumulative average GPA of at least 3.0.

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  • TME 3313Managing Engineering & Information Technology Projects3 credits

    The future of most organizations depends on successful projects. The participants will gain an understanding of the principles of project management including organizing, planning, scheduling and controlling projects to achieve a set of objectives. The course will enhance knowledge and skills of project managers in such topics as people managements skills, managing project risks, controlling project changes and systems thinking. Emphasis is placed on technology-intensive projects which tend to have a high degree of specialized human resources skills/knowledge requirements.

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  • ADM 3415Corporate Finance3 credits

    Examines portfolio theory and valuation capital, capital expenditure decisions, long-term financing decisions, cost of capital, financial structure, dividend policy, and external expansion.

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  • ADM 3435Financial Markets and Institutions (O)3 credits

    Examines the role of financial markets and institutions in the transfer of funds in Canada. Reviews the nature of assets and liabilities of financial institutions in the current regulatory framework. Considers the management of assets and liabilities of key depository and non-depository organizations, illiquidity risk, funding risk, default risk, and regulatory risk.

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  • ADM 3445Personal Financial Planning3 credits

    Based upon the theory of financial decision-making applied to personal finance, covers the financial planning techniques used in professional practice. Topics include: financial goal setting, the life cycle model of financial planning, budgeting, tax planning, cash management, personal credit, investment choices, risk management, and retirement planning.

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  • ADM 4437Principles and Practice of Value Investing3 credits

    Covers concepts and principles of fundamental analysis, financial statement analysis and common stock valuation models; examines the evidence that value investing is a viable strategy that has consistently produced above average returns. Students apply the concepts, principles and methodologies used by successful value investors to select and analyse common stocks and to make value investment decisions; practical application of value investment strategies is a significant part of this course.

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  • ADM 4415Working Capital Management3 credits

    Considers areas relating to various components of working capital. Examines practical issues and analytical models for the efficient management of cash, accounts receivable, and inventories, along with the critical appraisal of various sources of short-term funds.

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  • ADM 4416Applied Financial Management3 credits

    Employs actual and simulated corporate financial cases related to financial planning and control, working capital management and capital budgeting, cost of capital and optimal capital structure, dividend policy, mergers and acquisitions, and international financial management.

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  • ADM 4421Mergers and Acquisitions3 credits

    Covers the theory and practice of mergers and acquisitions. Topics include: valuation techniques and their applications; Economic forces and timing of merger activity; motives for mergers and acquisitions; market for corporate control; valuing synergies; valuing (target) firms for takeover; accounting for mergers; practical issues in mergers and acquisitions; hostile takeovers; forms of payment; M&A strategies; the role of the board of directors; best practices; empirical tests and stock market evidence of the benefits of mergers and acquisitions.

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  • ADM 4425Investments3 credits

    Covers the investment environment, basic investment concepts, analysis and strategy. Considers investors’ attitudes toward risk; the Markowitz portfolio theory; capital market theory and its application; the efficient markets hypothesis; expected inflation and yields on securities; options markets; securities markets, technical and fundamental analysis. Entails simulated trading using the Internet.

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  • ADM 4426Introduction to Financial Derivatives3 credits

    Covers forward contracts, futures, options and swaps. Introduces the markets for each of these financial derivatives and explains their market valuations. Illustrates the application of market valuations of derivative products through numerical problems. Also covers the use of financial derivatives in hedging risk.

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  • ADM 4445Theory of Finance3 credits

    Provides theoretical underpinnings of the concepts and decision-making frameworks in corporate finance. Covers theories of choice of consumption/saving, portfolio investment, real investments, and financial structure. Also covers models of pricing risk, along with the concepts of market efficiency and inefficiency.

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  • ADM 4455International Financial Management3 credits

    Reviews the concept of balance of payments, foreign exchange markets, and exchange rate systems. Examines exchange rate risk and the economics of currency exposure and the international arbitrage process. Topics include: international portfolio management, capital flows including direct investment, the financial of international enterprises, taxation and transfer pricing, capital budgeting, and the cost of capital in an international setting.

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  • ADM 3628Advanced Statistics for Finance (Cross-Listed: ECON 3628)3 credits

    Examines theory behind statistical techniques such as analysis of variance, simple and multiple regression, non-parametric methods of estimation and hypothesis testing, and time series analysis. Examines the application of these techniques to problems in finance and other areas of business administration.

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  • ADM 4495Internship in Finance3 credits

    Involves approved work for 80 hours in a term for a finance department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.

    Published notes: Open to Honours BBA candidates with a major in finance. Subject to faculty and placement availability.

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  • ADM 4496Independent Study in Finance3 credits

    Preparation of an empirical or theoretical study in finance under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.

    Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

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  • ADM 3875Labour Relations3 credits

    Introduces industrial relations with particular reference to unionized workplaces. Topics include: industrial relations theory; the development, structure and functions of organized labour in Canada; collective bargaining; strikes and industrial conflict; the grievance and arbitration process.

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  • ADM 4815Training and Development3 credits

    Examines fundamentals of training and development function in organizations. Appraises cycle from needs assessment to evaluation and explores the influence of changes in the workplace and the availability of information technology.

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  • ADM 4825Compensation Management3 credits

    Introduces the strategic role played by pay and benefits in achieving organizational goals. Topics include: forms of financial and non-financial compensation; job analysis and evaluation; pay policy and external competitiveness; pay for performance; performance appraisal; and administration of the pay system.

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  • ADM 4827Workplace Health and Safety3 credits

    Based on the premise that occupational health, wellness and safety concerns impacts an organization’s productivity and profitability. Provides an understanding of health and safety issues, legislation and programs. Reviews current issues and methodologies affecting the occupational health and safety standards and practices of Canadian organizations.

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  • ADM 4828Performance Management3 credits

    The main purpose of the course is to help students design effective performance management systems. To accomplish this, the course is designed to help students approach performance management issues critically, to familiarize students with the many components of performance management systems, and to show how the right configuration of these components can help organizations achieve their strategic objectives.

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  • ADM 4845Human Resources Planning3 credits

    Examines how different organizational strategies require alternate HRM policies and practices. Explores the resource allocation issues necessary for the effective management of people within a given strategy.

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  • ADM 4856International Human Resource Management3 credits

    Introduces concepts, theories and issues in international human resource management. Explores how human resource management systems in other countries differ from Canada and, secondly, how human resource management of multinational corporations differ from domestic organizations. Topics include: global staffing, global pay, performance management in multinational corporations, global human resource management strategies and global labour relations.

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  • ADM 4857Human Resource Selection Systems (O)3 credits

    Explores systems used by organizations to recruit and select employees. Examines employment law, techniques to screen applicants, interviewing techniques, assessment centers, biodata, and psychological tests.

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  • ADM 4878Negotiation and Dispute Resolution3 credits

    Appraises conflict, negotiation and dispute resolution principles. Focuses on the formulation and implementation of negotiation and dispute resolution. Considers the causes and consequences of conflict, and applies contrasting approaches to negotiations and dispute resolution.

    Published notes: Students in the MBA/JD program will not be permitted to obtain credit for both ADM 4878 and LAW 4103.

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  • ADM 4355Global Marketing3 credits

    Examines marketing decision-making in an international environment. Identifies and explores marketing problems facing enterprises undertaking expansion beyond domestic market boundaries.

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  • ECON 3401International Economics: Trade3 credits

    Dive into the theory of international trade. This course covers mercantilism, comparative advantage , and the gains from trade. Explore how factor endowments and industrial organization shape trade patterns and affect income distribution. Examine international capital and labor movements, analyze protectionism, and study the impact of trade agreements on economic development. This knowledge will equip students to analyze global economic policies.

    Published notes: ECON 3013 recommended.

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  • ADM 4615Operations Management3 credits

    Presents the concepts of production planning, inventory control, network models, facility planning, scheduling and sequencing, PERT and CPM, queuing models.

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  • ADM 4635Supply Chain Management3 credits

    Presents state-of-the-art design, control, operation, and management of supply chain systems. Focuses on the integrated management of material flow, information flow, and financial flow at three different levels: strategic, tactical, and operational. Quantitative methods and techniques necessary for the supply chain management emphasized along with case studies.

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  • ADM 4656Location Theory and Decision Analysis3 credits

    Provides an overview of the basic models and solution techniques in location analysis along with their applications. Reviews tools from strategic decision analysis and examines logistics issues in port and hump yard operations.

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  • ADM 3685Total Quality Management3 credits

    Provides a fundamental coverage of total quality management. Includes the basic principles and practices of TQM, the tools and techniques of TQM, and case studies of the implementation of TQM in the manufacturing and service industries.

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  • ADM 4686Project Management (O)3 credits

    Introduces the management tools of project selection and evaluation, the setup of a project team, and the role of a project manager. Discussion includes the quantitative techniques of managing a project in terms of time/cost estimation, scheduling, budgeting, and the other control/monitoring measures of the performance of a project.

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  • ADM 4634Social Network Analysis (O)3 credits

    The course will present state-of-the-art research and practice of large social network analysis. It will provide the students with a network-centric view of modern society and essential analyzing and modeling techniques for understanding and extracting information from important real-life networks arising from business, science and engineering, such as logistic/supply chain networks, financial networks, and organization networks etc.

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  • ADM 3345Marketing Research3 credits

    Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

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  • ADM 4325Consumer Behaviour3 credits

    Appraises concepts and their interrelationships in order to develop an understanding of consumer decision-making processes. Includes basic individual determinants of consumer behaviour, environmental influences on consumers, purchase processes, post-purchase processes, market segmentation, brand loyalty, fear appeals.

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  • ADM 3316Services Marketing and Management3 credits

    Building on basic marketing elements, introduces the unique opportunities and challenges associated with the marketing of services. Topics include service and experience design and management; service delivery and capacity management; the service encounter; service failure and recovery; customer participation in service processes; satisfaction and loyalty; and customer relationship management.

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  • ADM 4316Professional Selling3 credits

    Provides an introduction to and application of the principles of personal selling for persons pursuing any vocation, as well as those aspiring to careers in Marketing. Introduces basic concepts of professional selling including: customer analysis, communication skills, effective openings and closings, and customer relations. Emphasizes the development of selling skills via sales exercises, role-plays and presentations.

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  • ADM 4326Customer Satisfaction and Loyalty3 credits

    Examines issues relevant to customer satisfaction and loyalty. Topics covered include the marketing concept, continuous improvement, quality, complaint behaviour, expectations, measurement, and relationship marketing.

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  • ADM 4335Contemporary Marketing Issues3 credits

    Considers contemporary issues in marketing. Taught as a seminar-based course and requires readings and detailed discussions of articles relevant to the selected topics of enquiry.

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  • ADM 4345Integrated Marketing Communications3 credits

    Examines forms of marketing communications, emphasizing their role in the Canadian environment. Includes basic communications theory related to basic consumer behaviour theory, media availability and selection, promotion channels, personal selling, industry self-regulation, role of government regulation.

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  • ADM 4346Social Media Marketing3 credits

    Examines different platforms in the social media environment. Identifies and explores online marketing opportunities for individuals, marketers, and enterprises.

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  • ADM 4396Independent Study in Marketing3 credits

    Preparation of an empirical or theoretical study in marketing under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.

    Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

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  • ADM 4295Internship in Accounting3 credits

    Involves approved work for 80 hours in a term for an accounting department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.

    Published notes: Open to Honours BBA candidates with a major in accounting. Subject to faculty and placement availability.

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  • ADM 4296Independent Study in Accounting3 credits

    Preparation of an empirical or theoretical study in accounting under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.

    Published notes: Applicants must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

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  • ADM 4475(MATH 4853) Mathematics of Financial Derivatives3 credits

    Basics of options, futures, and other derivative securities. Introduction to arbitrage and partial differential equations. Stochastic calculus and Ito's Lemma. Option pricing using the Black-Scholes model. Put-Call parity and Hedging. Pricing of European and American call and put options. Number methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options.

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  • ECON 3013Intermediate Microeconomics3 credits

    Microeconomics has two main purposes. First, it is a foundation course in the study of economics; it provides the essential building blocks for higher level economics and finance courses. Second, microeconomics can be directly applied to help solve the day-to-day decisions of business managers; issues such as pricing, production, advertising, and strategic interaction. It achieves this through extensive use of real-world examples and short case studies.

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  • ECON 3023Intermediate Macroeconomics3 credits

    Macroeconomics seeks to understand the way in which national economies function, and the way they interact with each other at the international level. Key questions are: the determination of a country's standard of living and rate of growth; the causes of recessions, unemployment, and inflation; the determinants of exchange rates and the benefits (or costs) of currency unions; and the determinants of interest rates. This course is an essential building block for higher level study in economics and finance, and is indispensable for understanding stock markets and financial investment.

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  • ECON 4013Advanced Microeconomics3 credits

    Focuses on advanced theory of choice. Topics include choice under uncertainty, the theory of the firm, oligopoly theories, game theory, general equilibrium, and the distribution of income.

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  • ECON 4023Advanced Macroeconomics3 credits

    Emphasizes core neo-classical theories as well as Keynesian and post-Keynesian models.

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  • ECON 4625Econometrics I3 credits

    Introduction to basic econometric techniques for estimating and testing economic models. Topics include: review of basic statistics, the nature of econometric models and economic data, regression analysis, hypothesis testing, and applications. Emphasis is on intuition and applications.

    UNB complete current official course definition
  • ECON 4665Mathematical Economics II3 credits

    Apply optimization techniques to economic problems, primarily within a linear framework. The course focuses on using these models to solve practical economic challenges. Students will learn to analyze and interpret solutions, gaining valuable skills in economic modeling and decision making.

    UNB complete current official course definition
  • MATH 4853Mathematics for Financial Derivatives (A)3 credits

    Basics of options, futures, and other derivative securities. Introduction to Arbitrage. Brief introduction to partial differential equations. Stochastic calculus and Ito's Lemma. Option pricing using the Black-Scholes model. Put-call parity and Hedging. Pricing of European and American call and put options. Numerical methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options.

    UNB complete current official course definition
  • ECON 3665Introduction to Mathematical Economics3 credits

    Learn how to use mathematics in economic analysis. U se techniques for constrained and unconstrained optimization, and apply them to problems of firm and consumer behavior. Learn how to interpret Lagrange multipliers as shadow prices. Apply matrix algebra to study problems of production and allocation in interdependent economies.

    UNB complete current official course definition
  • ADM 4525Leadership3 credits

    Studies theoretical and practical approaches to directing people in organizations. Explores the relative effectiveness of various leadership styles in transforming organizational foci, from a managerial point of view.

    UNB complete current official course definition
  • ADM 4526Motivation and Work Behaviour3 credits

    Utilizes recent motivation theories as frameworks to analyze the effectiveness of evaluations and control methods currently found in organizations. Included is the use of information, pay administration, and participation in the design of effective organizational control systems.

    UNB complete current official course definition
  • ADM 4826Employment Law3 credits

    Introduces the law relating to the individual employer-employee relationship. Examines the common law governing the contract of employment from commencement to termination. Overviews statutory regulation of the employment relationship, including: employment standards; occupational health and safety; workers’ compensation; and human rights legislation.

    Published notes: Students in the MBA/LLB program will not be permitted to obtain credit for ADM 4826 and LAW 3683.

    UNB complete current official course definition
  • ADM 4835Contemporary Issues in Human Resources Management (O)3 credits

    Examines current issues in human resource management in North America and abroad. With latitude given to the selection of topics.

    UNB complete current official course definition
  • ADM 4895Internship in Human Resources3 credits

    Involves approved work for 80 hours in a term for a HRM department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.

    Published notes: Open to Honours BBA candidates with a major in HRM. Subject to faculty and placement availability.

    UNB complete current official course definition
  • ADM 4896Independent Study in HRM3 credits

    Preparation of an empirical or theoretical study in HRM under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.

    Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

    UNB complete current official course definition
  • ADM 4990Honours Thesis6 credits

    Individual development and defence before a committee of a written research endeavour under the guidance of a faculty supervisor. Students are advised to consult with their intended faculty supervisor prior to the completion of 97 ch. A written request for admission to this course must be submitted to the Associate Dean, Programs, Faculty of Business Administration, no later than 1 October of a student’s final year.

    Published notes: Available in designated majors and open only to Honours BBA candidates who have attained a cumulative GPA of at least 3.0. Subject to faculty availability.

    UNB complete current official course definition
  • ECON 3724Economics of Human Resources3 credits

    How do employers recruit the best employees for the job? How important is money relative to other factors when it comes to hiring and keeping employees? Should good performance on the job be rewarded or should bad performance be penalized? The purpose of this unit is to provide the student with the economic tools of analysis to answer these questions as well as many other important questions in the area of human resource management. Topics include education and training decisions, hiring and turnover, compensation and worker incentives, measuring performance, promotions as a motivator, and team-based production. The analysis of the main issues will be reinforced and complemented with reference to a series of firm-level case studies.

    UNB complete current official course definition
  • ADM 4317Customer Relationship Management3 credits

    Examines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals.

    UNB complete current official course definition
  • ADM 4395Internship in Marketing3 credits

    Involves approved work for 80 hours in a term for a marketing department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.

    Published notes: Open to Honours BBA candidates with a major in marketing. Subject to faculty and placement availability.

    UNB complete current official course definition
  • RSS 4081Marketing and Sponsorship in the Recreation and Sport Industry3 credits

    This course involves the application of marketing and sponsorship concepts, theories, and strategies with regards to sport and recreation in the private, commercial, voluntary and public sectors. Marketing and sponsorship policies, strategies and tactics in terms of product, price, place, promotion, and public relations will be explored.

    UNB complete current official course definition
  • SOCI 3253Sociology of Media3 credits

    Examines the place of media (such as film, television, and newspapers) in contemporary social life. Analyzes how media have emerged and developed, the organizational forms they have taken, and how they reflect and influence shared social experience.

    UNB complete current official course definition
Elective choices
Bachelor of Business Administration

Bachelor of Business Administration

  • Concentration Courses
  • Major Courses
9. Business Administration Curriculum

9. Business Administration Curriculum

  • Candidates must obtain a grade of at least C in the courses required for the BBA degree. This includes all required Business Administration courses, as well as the Focus or Breadth Option of the program checklist. As outlined below, students who seek to complete a concentration or Major within Business Administration must also obtain a minimum cumulative GPA on the courses designated for the concentration or major (see Section 11).
  • At least 42 ch of electives must be chosen from courses beyond the introductory level. These normally include courses for which there are prerequisites. Prerequisites include both specific courses and/or specific credit hour specifications.
  • At least 12 ch of the 42 ch in 9.A.7 must be ADM courses. Students should select those electives in consultation with the academic advisors of the Faculty of Management. The courses should constitute a logical and coherent set of studies.
  • It is the responsibility of a student to ascertain that elective courses are acceptable for BBA or Honours BBA degree credit. Service courses offered by other faculties are not acceptable for degree credit. In addition, various courses (such as those in statistical methods and TME courses, for example, TME 2001 ) duplicate some of the material in required Business Administration courses and will not be accepted for credit. The following courses are not allowed for BBA or Honours BBA credit: CE 3933, CE 3963 , CE 3973, CE 5623 , ADED 3113 , ENGG 4013 , FE 3233, FE 3603, FE 5252, FOR 3006 , ME 3232 , PSYC 2113 , PSYC 2123, SOCI 3123, and the following STAT courses: STAT 2043 , STAT 2253 , STAT 2263 , STAT 2264 , STAT 2283, STAT 2293, STAT 2593 . This is not an exhaustive list and students should check with one of the Faculty of Management academic advisors.
  • Not more than 15 ch of electives in a specific area of Business Administration (Accounting, Finance, Marketing, etc.) may be counted for degree credit.
  • Students taking the Honours BBA path must complete at least 126 ch of approved course work, including at least 24 ch in courses for a designated major within Business Administration. (See Section 12).
  • Students must maintain an assessment year grade point average of at least 3.0 in order to qualify for the Honours BBA. Students also must achieve a cumulative GPA of 3.0 or above on the courses designated for a major.
  • Not more than 36 ch of Business Administration electives may be counted for degree credit.
10. Curriculum Requirements

10. Curriculum Requirements

  • Students are responsible for ensuring that they meet all the requirements specified for the degree. These include the minimum credit hour requirements, grades of at least C in the required courses including the Focus or Breadth Components. A cumulative GPA of 3.0 or above must be achieved on the courses designated for a concentration or a major. Students are advised to consult Section F of this calendar for detailed course descriptions including the number of credit hours assigned to each course.
  • 21 credit hours of required courses and 9 ch of electives
  • When choosing electives, students will need to consider the Focus or Breadth Component: Students must take 15 ch of electives from outside the Faculty of Management. Focus - 15 ch of electives from within one of the groups mentioned below. Breadth - 15 ch of electives from at least two of the following four groups: Group A: Social Sciences ( Political Science, Psychology, Sociology, or Anthropology ) Group B: Humanities ( Philosophy, Classics, English, or History ) Group C: non-English Language ( Meant to be introductory level; Native speakers must choose courses in an alternate language. Choose from French, German, Spanish, and many more. ) Group D: STEM ( Science, Technology, Engineering, or Math ) or Kinesiology Courses ( KIN, RSS)
  • Focus or Breadth elective courses may be introductory level.
  • Outside the Focus or Breadth electives, a student may take a maximum of 6 ch of introductory courses.
11. Concentration Courses

11. Concentration Courses

  • Concentrations are offered in Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Logistics and Marketing. Concentrations are completed by achieving a cumulative GPA of at least 3.0 for 12 ch of approved electives in the area of interest, with a minimum grade of C for any individual course. Students should note that at least half the credits counted towards a concentration must be from courses taken at the University of New Brunswick. Exceptions may be considered by the Dean of the Faculty of Management. Approved courses for each subject of concentration are as follows:
  • Students must take ADM 3215 , ADM 3216 , ADM 3225 , and at least one additional elective to earn a concentration in Accounting. Available electives in Accounting are: ADM 4215 , ADM 4216 , ADM 4218 , ADM 4236 , ADM 4245 , ADM 4275 , ECON 3204 , ECON 3205 .
  • Students must take ADM 4175 , and 9 credit hours of electives to earn a concentration in Entrepreneurship. Available electives in Entrepreneurship are: ADM 4115 , ADM 4190 , ADM 4336 , ADM 4353 , ADM 4435 , ADM 4995 , and TME 3313 .
  • Students must take ADM 3415 , 6 ch of approved Finance electives, and 3 ch of either approved Finance or non-Finance electives to receive a concentration. Available electives for the Finance concentration are: ADM 3435 , ADM 3445 , ADM 4437 , ADM 4415 , ADM 4416 , ADM 4421 , ADM 4422 , ADM 4425 , ADM 4426 , ADM 4435 , ADM 4445 , ADM 4450 (SIF), ADM 4455 , ADM 3628 . NOTE : Only one of either ADM 4495 or ADM 4496 will count towards the Finance concentration. A list of permissible non-Finance electives is available from the Faculty of Management.
  • Students must take four HRM electives to receive a concentration. Available electives in HRM are: ADM 3875 , ADM 4815 , ADM 4825 , ADM 4827 , ADM 4828 , ADM 4835, ADM 4845 , ADM 4856 , ADM 4857 , ADM 4878 .
  • Students must take ADM 3155 and three electives to earn a concentration. Available electives are: ADM 4353 , ADM 4355 , ADM 4455 , ADM 4856 , ECON 3401 .
  • Students must take ADM 4615 , ADM 4635 , ADM 4656 , and 3 credit hours of electives to earn a concentration. Available electives are ADM 3685 , ADM 4675, ADM 4677, ADM 4686 , and ADM 4634 .
  • Students must take ADM 2315, ADM 3345 , ADM 4325 , and a Marketing elective to receive a concentration. Available electives are: ADM 3316 , ADM 4315 , ADM 4316 , ADM 4326 , ADM 4335 , ADM 4336 , ADM 4345 , ADM 4346 , ADM 4353 , ADM 4355, ADM 4388 , ADM 4396 .
12. Major Courses

12. Major Courses

  • Honours BBA students must complete a major in a designated subject. A major is completed by achieving a cumulative average GPA of 3.0 for at least 24 ch of approved courses in the area of interest, with a minimum grade of C for any individual course. Students wishing to undertake a major must consult with advisers in the Faculty of Management and should note that some electives may not be available in a session. Courses entailing internship or independent study require prior approval and are subject to faculty and placement availability.
  • Approved courses for each major subject are as follows:
Other requirements and route notes
  • The complete common 31–60-credit block has seven 3-credit required courses and three elective courses totalling 9 credits. The first term contains five required courses; the second term contains two required courses plus all three elective courses.
  • The degree requires a 15-credit outside-Management Focus/Breadth component. Focus uses one permitted discipline group; Breadth spans at least two groups. Upper-level, duplicate-course and concentration/major restrictions still govern choices.
  • The 9/30 share is only this common sequence block. A later regular BBA heading has an unresolved 12+24-credit arithmetic inconsistency; no whole-degree choice share is inferred.
Study routes

Current calendar degree and curriculum variants. Entry and completion rules differ; minors and unrelated diploma/joint-degree sections are excluded.

  • Bachelor of Business Administration
  • 9. Business Administration Curriculum
  • 10. Curriculum Requirements
  • 11. Concentration Courses
  • 12. Major Courses
  • 13. Co-Operative Education Option
ReferencesUNB current BBA/Honours common 31–60-credit course-sequence blockUnb: published degree duration and route scopeUNB current BBA regular/Honours progression and course-credit rulesUNB current2026/27 programme curriculumUNB current2026/27 programme curriculumUNB current2026/27 programme curriculumUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course definitionUNB complete current official course 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Careers

Career sectors

3
  • Marketing
  • Finance
  • Entrepreneurship
Scope and qualifications

Career-interest fields and professional pathways published for the Fredericton BBA. Designations are not granted by the undergraduate degree.

Professional recognition

Degree options prepare students to pursue CPA, CFA and CPHR designations. These are separate professional qualifications.

Scope and qualifications

Career-interest fields and professional pathways published for the Fredericton BBA. Designations are not granted by the undergraduate degree.

Costs

Business Administration · Fredericton full time

Published cost estimate

2026–27 · Full-time tuition by campus · CAD

Canadian students example · Choose your category

Tuition$11,020.00
Books and suppliesNot published for this fee category
Residence
Not estimated
Meal plan
Not estimated
Estimated subtotalNot available

Published tuition · Other charges extra

Housing and meals are outside this estimate.

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