- HBA · 4 years
- Work experience details
- ~High 80s to low 90s



AI-generated ink illustration
Conceptual study artwork, not a photograph of teaching facilities.
Unidex · generated with ImageGen
Checked 2026-11-05
Symbolic subject artwork; no university facility depicted
Work experience
Optional BBA co-op alternates academic semesters with four-month paid work semesters.
Business Administration · official programme informationAcademic minimum
The university publishes a 75% academic minimum, not an entering-average range.
UNB current degree-specific Canadian provincial admission selector · Ontario high-school minimumSee the published deadlines below.
Alberta high-school applicants to Business; named elective groups refer to the university's full approved list
British Columbia high-school applicants to Business; named elective groups refer to the university's full approved list
Manitoba high-school applicants to Business; named elective groups refer to the university's full approved list
New Brunswick high-school applicants to Business; named elective groups refer to the university's full approved list
Newfoundland and Labrador high-school applicants to Business; named elective groups refer to the university's full approved list
Nova Scotia high-school applicants to Business; named elective groups refer to the university's full approved list
Ontario high-school applicants to Business; named elective groups refer to the university's full approved list
Prince Edward Island high-school applicants to Business; named elective groups refer to the university's full approved list
Quebec high-school applicants to Business; named elective groups refer to the university's full approved list
Saskatchewan high-school applicants to Business; named elective groups refer to the university's full approved list
NunavutNorthwest Territories high-school applicants to Business; named elective groups refer to the university's full approved list
Yukon high-school applicants to Business; named elective groups refer to the university's full approved list
Primary entry to the held Fredericton programme; Canadian document route
Bachelor of Business Administration
9. Business Administration Curriculum
10. Curriculum Requirements
11. Concentration Courses
12. Major Courses
Optional BBA co-op alternates academic semesters with four-month paid work semesters.
University work-study informationCurrent calendar degree and curriculum variants. Entry and completion rules differ; minors and unrelated diploma/joint-degree sections are excluded.
Current2026/27 Fredericton degree required courses and named alternatives. Each listed Engineering discipline, degree option or accelerated Nursing route has separate requirements; the union is not a single mandatory plan.
only the complete common 31–60-credit BBA/Honours course-sequence block, normally Year 2; later regular/Honours years and the first 30 credits are outside this map
Emphasizes the role of the accounting function in managerial decision-making. Traditional job costing and activity-based costing stressed. Appraises the use of standard costing and variance analysis as tools for management control. Examines flexible budgets, break-even analysis and contribution costing in decision-making.
Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solutions of complex marketing problems in the contemporary environment. Credit will not be given for both this course and ADM 3315.
Analyses the basic tools and concepts of finance and illustrates their application to practical problems faced by managers. Topics include: the time value of money, term structure of interest rates, valuation of financial securities, financial statement analysis, financial planning, working capital management and short-term and long-term sources of financing. Provides an introduction to the techniques of capital budgeting and the concepts of risk and return on options.
Methods of presenting and analysing data for business: descriptive measures, probability and distributions, statistical decision theory, sampling, and hypothesis testing.
Introduces human resource management and its role in corporate strategy. Topics include: human resource planning, recruitment and selection, employee training and development; performance appraisals; and compensation.
Three elective courses totalling 9 credits are explicitly placed here. Select them under the degree’s Focus/Breadth, upper-level and course-exclusion rules; later concentrations can restrict choices.
Presents a variety of applications of optimization models to business problems such as allocation, blending, and scheduling. Introduces concepts of production planning, inventory control, network models and sequencing.
Covers the application of different forms of computer technologies in enterprises, supply chains, and the marketplace in general; understanding of the system solution implementation process; understanding of the role of computer technologies in altering business processes in all applications, the decision-making process normally conducted by humans but now accomplished through tools like robotics and artificial intelligence. Specific emphasis, will be placed on the development of data analytic skills using spreadsheet software in a lab-based teaching environment.
3 elective slots
Introduction to the roles of creativity, value creation and entrepreneurship in the innovation process. Students will learn about idea generation, ways to enhance individual and group creativity, value creation and entrepreneurship in its various forms. Students will develop the skills and competencies that contribute to innovation including: curiosity and creativity, accepting and managing risk, ability to link innovation to value creation (in a societal context), the ability to link societal value to entrepreneurship, communcation skills, the ability to work on the boundaries of disciplines and the ability to work within interdisciplinary teams. Students will analyze social, environmental and cultural aspects of creativity, value creation and innovation, including contemporary ideas about how innovation shapes and is shaped by society and culture, and the relationship between innovation and social change.
UNB complete current official course definitionBasic methods of engineering economy including time value of money, compound interest models, interest and discount rates, and depreciation; critical path methods. Emphasis is placed on commonly used computational procedures. Restricted to students with at least 60 ch completed.
UNB complete current official course definitionApplication of management methods for construction projects. Emphasis on supervisory management, contracts, and management methods. Application of critical path methodology for work organization and management control, including planning and scheduling, resource management, optimization techniques and cost control methods. Restricted to students with at least 100 ch successfully completed.
UNB complete current official course definitionIdentifies general theories of and strategies for oral, written and visual communications. Students will be expected to assess their skill levels in all three areas. Students may receive credit for ED 3113 or ADED 3113, but not both.
UNB complete current official course definitionGeneral introduction to the legal and ethical aspects of engineering practice. Social responsibilities of engineers, the engineering act and code of ethics, occupational health and safety, sustainable development, environmental stewardship, employment equity, legal duties and liabilities of the professional engineer, contracts, the tort of negligence, labour law, intellectual and industrial property, conflict resolution. Restricted to students with at least 100 ch in the engineering program. Limited enrolment; priority given to students in their final year of engineering.
UNB complete current official course definitionThis course builds on concepts introduced in its prerequisites but concentrates more specifically on forest management as a discipline. It begins with a brief introduction and history of forest management in Canda, then explores the fundamental principles of forest management planning, including determing the scope and scale of management situations, characterizing and valuing forests to support management objectives, and estimating and projecting forest values over time to facilitate planning strategies.
UNB complete current official course definitionApplication of engineering economic analysis to mechanical and industrial engineering systems. Major emphasis will be given to decision-making based on the comparison of worth of alternative courses of action with respect to their costs. Topics include: discounted cash flow mechanics, economic analyses, management of money, economic decisions. Restricted to students with at least 60 ch.
UNB complete current official course definitionAn introduction to statistical analysis for psychologists. Topics include analysis techniques relevant to correlational, observational and experimental research designs; relevant statistical theory; and hypothesis testing. Required for students planning to Major or Honour in Psychology.
UNB complete current official course definitionAn introductory course in statistics. Experiments, sampling, basic descriptive statistics. Probability, random variables, Normal distribution. Confidence intervals for means and proportions. Tests of hypotheses. Paired samples vs. two independent samples. Contingency tables. Regression, correlation. Introduction to analysis of variance. Examples drawn from the health sciences. Use of a statistical computer package.
UNB complete current official course definitionAn introductory course in statistics. Probability, Bayes' Theorem, applications of probability to genetics, random variable, expectation, binomial and normal random variables, confidence intervals for means and proportions, prediction intervals, tests of hypotheses, paired data versus two independent samples, brief introduction to analysis of variance, regression, correlation, contingency tables, examples drawn from medicine and biology, use of a statistical computer package.
UNB complete current official course definitionProbability spaces: combinatorial probability; conditional probability and independence. Random variables: discrete distributions; continuous distributions; expectation, variance, and covariance; linear combinations. Statistics: descriptive and graphical statistics; sampling distributions. Inference: point estimation; confidence intervals; hypothesis tests; paired data designs; two sample inference; regression, correlation.
Published notes: Credit can be obtained for only one of STAT 2043, STAT 2253, STAT 2263 , STAT 2264 or STAT 2593 .
UNB complete current official course definitionEquips students with non-course specific academic and professional preparation tools that build program exit confidence for post-graduation careers. Research skills necessary for both program and professional success are introduced in appropriate courses for off-class completion. From the faculty's Illiad and B-Kat tests, ADM 1192 (Business Planning and Entrepreneurship), and ADM 1195 (Applied Management Skills), students identify their strengths and weaknesses for improvements through self-chosen, approved, verifiable activities. Completion is required for graduation.
UNB complete current official course definitionStudy economic choices and how they are impacted by incentives and government intervention. Economics breaks into micro and macro halves. Microeconomics focuses on individuals, firms, products, and pricing. Ex plore how prices and wages are determined , the effects of taxation, price ceilings/floors, and quotas. Understand key concepts for analyzing behavior and public policy effects.
Published notes: Credit cannot be counted for both ECON 1013 and ECON 1014 or ECON 1073 .
UNB complete current official course definitionStudy macroeconomics to understand the determinants of employment, unemployment, inflation, and growth. Understand the building blocks of the neoclassical model to explain interest rates, exchange rates, and how the government can help to stabilize the economy. Gain insight into wealth disparities among countries.
Published notes: Credit cannot be counted for both ECON 1023, and ECON 1024 or ECON 1073 .
UNB complete current official course definitionPolynomial, logarithmic, and exponential functions. Matrices and systems of linear equations. Limits and continuity. Differentiation of elementary functions. Curve sketching and optimization. Integration of polynomial and exponential functions.
Published notes: Credit may be obtained for only one of MATH 1003 , MATH 1053 , MATH 1823 , or MATH 1843.
UNB complete current official course definitionExamines the “real” world of business communications from writing effective e-mail and business letters to planning and delivering informative presentations. Focus is on acquiring business writing and presentation skills. Other communication variables such as non-verbal messages, group dynamics, and interpersonal skills also covered.
UNB complete current official course definitionIntroduces the contributions of the applied behavioral sciences to the study of work in organizations. Covers the fundamentals of individual and group behaviour, as well as selected topics in motivation, leadership, communication, conflict and organizational change. Credit will not be given for both this course and ADM 2513.
UNB complete current official course definitionExamines the identification, measurement, recording, and communication of financial information to informed users for decision-making. The basic principles and concepts to convey the conceptual framework of the accounting discipline are also reviewed.
UNB complete current official course definitionProvides a foundation of marketing theory and analysis necessary to approach the decision-making process and issues related to the marketing function. BBA students normally take this course in the second term of study.
UNB complete current official course definitionIntroduces the fundamentals of business planning within the context of an entrepreneurial environment. This is a cross-functional and experiential project-based course that requires students to actively engage with the community.
UNB complete current official course definitionProvides organizational and self-management skills development in the areas of personal skills, interpersonal skills, and group skills. Self-assessment exercises, case analyses, role-plays and other experiential forms of learning will be used to enhance student ability in areas such as developing self-awareness, coping with stress, problem solving, building positive relationships, empowering others, and leading positive change. Students will perform a self-assessment of current skills competencies and knowledge complete with an action plan for personal and professional development. Restriction: Open only to BBA students.
UNB complete current official course definitionExamines the impact of law on business decisions and activities. Includes an introduction to the Canadian legal system, the law of contract and the law of torts. Emphasis given to the identification, evaluation, and management of legal risks in a business context.
UNB complete current official course definitionExamines issues that arise when business transactions or institutions cross borders. Such boundaries often reflect differences between home and host locals in terms of political, legal, economic, financial, and cultural aspects and represent a cost that firms seek to mitigate. Similar differences also exist within Canada, such as with the theories, concepts, and tools underlying international business and an appreciation for both the similarity and diversity between actors in regional and international contexts.
UNB complete current official course definitionPrepares BBA graduates to create value beyond a profit focus alone through community projects. Students solve issues for community stakeholders through engagement with community organizations. Work activities emphasize community enhancement, development, equal opportunities, and sustainability. These activities include, but are not limited to, social change, social justice, environmental protection, and sustainability. Through project reports, student communicate their reflections on the value to the firm from their proposed solutions to community problems.
UNB complete current official course definitionExamine moral problems arising in business. Become familiar with ethical theory and its relevance for business decision making.
Published notes: students can receive credit for only one of PHIL 2203 and 3204. While this course is open to all students, only one upper division course in applied ethics ( PHIL 3204 , PHIL 3206 , PHIL 3207 , PHIL 3208 , PHIL 3209 , PHIL 3211 , PHIL 3261 , PHIL 3262 ) counts towards the major or Honours requirements, without permission of chair or advisor.
UNB complete current official course definitionExamines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis.
UNB complete current official course definitionProvides extensive practical experience in the professional world through the successful completion of 3 co-op work terms. For each work term, a work project, either a report or a presentation, must be completed and receive a passing grade. The Co-op Office will register the student for this course at the start of the final full time study term. A student will be awarded CR (credit) for this course.
UNB complete current official course definitionAppraises how to plan and implement export tactics and strategy. In addition to the study of global marketing concepts, theories, and analytical tools, students will be expected to prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies.
UNB complete current official course definitionFunctions and graphs, limits, derivatives of polynomial, log, exponential and trigonometric functions. Curve sketching and extrema of functions.
Published notes: Credit may be obtained for only one of MATH 1003, MATH 1053 , MATH 1823 or MATH 1843 . Part-time students will be charged a course fee for the MATH 1003 credit.
UNB complete current official course definitionPresents in-depth coverage of selected topics in financial accounting. Commences with a review of the theoretical foundation for financial reporting, providing the conceptual background necessary to understand generally accepted accounting principles and alternatives to these principles. Specific emphasis given to the major asset categories found on corporate balance sheets through extensive coverage of cash, receivables, inventories, and capital assets.
UNB complete current official course definitionContinues the examination of the balance sheet commenced in ADM 3215 with extensive coverage of liabilities and shareholders' equity. Specific emphasis directed to several current and controversial topics in accounting - corporate income taxes, earnings per share, and leases. Concludes with an overall look at financial statements and disclosure issues.
UNB complete current official course definitionExamines cost accounting information and its use in managerial control. Deals in detail with cost accumulation, job and process costing, standard costing, and variance analysis. Supplements the material covered in ADM 2223. Reviews the use of costing techniques in other than manufacturing situations.
UNB complete current official course definitionExamines the accounting and financial reporting for inter-corporate investments and business combinations, including the preparation of consolidated financial statements for parent and subsidiary entities. Also covers segmented reporting.
UNB complete current official course definitionExamines the accounting and financial reporting issues for the translation of foreign currency transactions and statements, non-business organizations, partnerships and businesses in financial difficulty. Also covers the conceptual framework for accounting and alternative accounting measurement models. Discusses current financial reporting issues.
UNB complete current official course definitionAppraises the role of financial reporting in operating, financing, and investing decisions. Develops appropriate skills in the area of financial statement analysis. Reviews generally accepted accounting principles in Canada and elsewhere, as well as financial statement analysis of companies in different industries or geographic areas.
UNB complete current official course definitionA capstone course designed to prepare students to pursue the Canadian Chartered Professional Accountant (CPA) designation. Students will further develop financial reporting, management accounting, tax, and audit competencies from prerequisite courses. Using the CPA Way methodology, students will learn to research, structure, and develop comprehensive responses to simulation cases. By the end of the course, students should be able to apply current Canadian accounting standards to a variety of situations.
UNB complete current official course definitionFocuses on accounting literature, especially with respect to financial reporting, and accounting standard setting.
UNB complete current official course definitionIntroduction to the concepts and procedures underlying contemporary auditing. Topics include ethics, legal liability, internal control, audit evidence, audit reports.
UNB complete current official course definitionThe taxation of corporate income in Canada. Topics include the structure of the corporate tax system; the concept of integration; typical tax planning strategies. Taxation of partnerships and trusts will be discussed briefly. This course also discusses the Canadian tax system in detail.
UNB complete current official course definitionConsiders the problems associated with starting and operating a small enterprise. Focuses upon actual small business successes and failures.
UNB complete current official course definitionExamines the strategic management of high technology and other organizations. Emphasizes innovation and the development or commercialization of intangible assets. Introduces tools and techniques for the implementation of appropriate strategies.
UNB complete current official course definitionFocuses on the venture assessment process from the perspective of early stage investors. The skills students learn will be valuable within investment firms and in various other settings. It would be valuable to both start-ups and large firms that seek to launch evaluate, or to support new initiatives. Students will develop a skillset that will allow them to see the value by mitigating for the risks that others only see as barriers. Credit will not be given for both ADM 4190 and ADM 4193.
UNB complete current official course definitionExamines theory and practice of market orientation for the creation and generation of enterprise growth or sustainability. Reviews variables that shape market orientation and appraises the value and role of the entrepreneur in development initiatives.
UNB complete current official course definitionExamines the theory and practice of financing entrepreneurial firms. Topics include: financial planning and option analysis, firm valuation at different stages of development, financial fundraising with asymmetric information, fundraising alternatives and venture organization.
UNB complete current official course definitionInvolves planning and carrying out an empirical or theoretical investigation under Faculty supervision. Wide latitude given to the selection of topics and methods of investigation. Application for approval required at least 30 days prior to the term in which work will be undertaken. May require defence of a report before a committee of appropriate Faculty members.
Published notes: Applications normally approved only for senior-year students who have attained a cumulative average GPA of at least 3.0.
UNB complete current official course definitionThe future of most organizations depends on successful projects. The participants will gain an understanding of the principles of project management including organizing, planning, scheduling and controlling projects to achieve a set of objectives. The course will enhance knowledge and skills of project managers in such topics as people managements skills, managing project risks, controlling project changes and systems thinking. Emphasis is placed on technology-intensive projects which tend to have a high degree of specialized human resources skills/knowledge requirements.
UNB complete current official course definitionExamines portfolio theory and valuation capital, capital expenditure decisions, long-term financing decisions, cost of capital, financial structure, dividend policy, and external expansion.
UNB complete current official course definitionExamines the role of financial markets and institutions in the transfer of funds in Canada. Reviews the nature of assets and liabilities of financial institutions in the current regulatory framework. Considers the management of assets and liabilities of key depository and non-depository organizations, illiquidity risk, funding risk, default risk, and regulatory risk.
UNB complete current official course definitionBased upon the theory of financial decision-making applied to personal finance, covers the financial planning techniques used in professional practice. Topics include: financial goal setting, the life cycle model of financial planning, budgeting, tax planning, cash management, personal credit, investment choices, risk management, and retirement planning.
UNB complete current official course definitionCovers concepts and principles of fundamental analysis, financial statement analysis and common stock valuation models; examines the evidence that value investing is a viable strategy that has consistently produced above average returns. Students apply the concepts, principles and methodologies used by successful value investors to select and analyse common stocks and to make value investment decisions; practical application of value investment strategies is a significant part of this course.
UNB complete current official course definitionConsiders areas relating to various components of working capital. Examines practical issues and analytical models for the efficient management of cash, accounts receivable, and inventories, along with the critical appraisal of various sources of short-term funds.
UNB complete current official course definitionEmploys actual and simulated corporate financial cases related to financial planning and control, working capital management and capital budgeting, cost of capital and optimal capital structure, dividend policy, mergers and acquisitions, and international financial management.
UNB complete current official course definitionCovers the theory and practice of mergers and acquisitions. Topics include: valuation techniques and their applications; Economic forces and timing of merger activity; motives for mergers and acquisitions; market for corporate control; valuing synergies; valuing (target) firms for takeover; accounting for mergers; practical issues in mergers and acquisitions; hostile takeovers; forms of payment; M&A strategies; the role of the board of directors; best practices; empirical tests and stock market evidence of the benefits of mergers and acquisitions.
UNB complete current official course definitionCovers the investment environment, basic investment concepts, analysis and strategy. Considers investors’ attitudes toward risk; the Markowitz portfolio theory; capital market theory and its application; the efficient markets hypothesis; expected inflation and yields on securities; options markets; securities markets, technical and fundamental analysis. Entails simulated trading using the Internet.
UNB complete current official course definitionCovers forward contracts, futures, options and swaps. Introduces the markets for each of these financial derivatives and explains their market valuations. Illustrates the application of market valuations of derivative products through numerical problems. Also covers the use of financial derivatives in hedging risk.
UNB complete current official course definitionProvides theoretical underpinnings of the concepts and decision-making frameworks in corporate finance. Covers theories of choice of consumption/saving, portfolio investment, real investments, and financial structure. Also covers models of pricing risk, along with the concepts of market efficiency and inefficiency.
UNB complete current official course definitionReviews the concept of balance of payments, foreign exchange markets, and exchange rate systems. Examines exchange rate risk and the economics of currency exposure and the international arbitrage process. Topics include: international portfolio management, capital flows including direct investment, the financial of international enterprises, taxation and transfer pricing, capital budgeting, and the cost of capital in an international setting.
UNB complete current official course definitionExamines theory behind statistical techniques such as analysis of variance, simple and multiple regression, non-parametric methods of estimation and hypothesis testing, and time series analysis. Examines the application of these techniques to problems in finance and other areas of business administration.
UNB complete current official course definitionInvolves approved work for 80 hours in a term for a finance department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.
Published notes: Open to Honours BBA candidates with a major in finance. Subject to faculty and placement availability.
UNB complete current official course definitionPreparation of an empirical or theoretical study in finance under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.
Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
UNB complete current official course definitionIntroduces industrial relations with particular reference to unionized workplaces. Topics include: industrial relations theory; the development, structure and functions of organized labour in Canada; collective bargaining; strikes and industrial conflict; the grievance and arbitration process.
UNB complete current official course definitionExamines fundamentals of training and development function in organizations. Appraises cycle from needs assessment to evaluation and explores the influence of changes in the workplace and the availability of information technology.
UNB complete current official course definitionIntroduces the strategic role played by pay and benefits in achieving organizational goals. Topics include: forms of financial and non-financial compensation; job analysis and evaluation; pay policy and external competitiveness; pay for performance; performance appraisal; and administration of the pay system.
UNB complete current official course definitionBased on the premise that occupational health, wellness and safety concerns impacts an organization’s productivity and profitability. Provides an understanding of health and safety issues, legislation and programs. Reviews current issues and methodologies affecting the occupational health and safety standards and practices of Canadian organizations.
UNB complete current official course definitionThe main purpose of the course is to help students design effective performance management systems. To accomplish this, the course is designed to help students approach performance management issues critically, to familiarize students with the many components of performance management systems, and to show how the right configuration of these components can help organizations achieve their strategic objectives.
UNB complete current official course definitionExamines how different organizational strategies require alternate HRM policies and practices. Explores the resource allocation issues necessary for the effective management of people within a given strategy.
UNB complete current official course definitionIntroduces concepts, theories and issues in international human resource management. Explores how human resource management systems in other countries differ from Canada and, secondly, how human resource management of multinational corporations differ from domestic organizations. Topics include: global staffing, global pay, performance management in multinational corporations, global human resource management strategies and global labour relations.
UNB complete current official course definitionExplores systems used by organizations to recruit and select employees. Examines employment law, techniques to screen applicants, interviewing techniques, assessment centers, biodata, and psychological tests.
UNB complete current official course definitionAppraises conflict, negotiation and dispute resolution principles. Focuses on the formulation and implementation of negotiation and dispute resolution. Considers the causes and consequences of conflict, and applies contrasting approaches to negotiations and dispute resolution.
Published notes: Students in the MBA/JD program will not be permitted to obtain credit for both ADM 4878 and LAW 4103.
UNB complete current official course definitionExamines marketing decision-making in an international environment. Identifies and explores marketing problems facing enterprises undertaking expansion beyond domestic market boundaries.
UNB complete current official course definitionDive into the theory of international trade. This course covers mercantilism, comparative advantage , and the gains from trade. Explore how factor endowments and industrial organization shape trade patterns and affect income distribution. Examine international capital and labor movements, analyze protectionism, and study the impact of trade agreements on economic development. This knowledge will equip students to analyze global economic policies.
Published notes: ECON 3013 recommended.
UNB complete current official course definitionPresents the concepts of production planning, inventory control, network models, facility planning, scheduling and sequencing, PERT and CPM, queuing models.
UNB complete current official course definitionPresents state-of-the-art design, control, operation, and management of supply chain systems. Focuses on the integrated management of material flow, information flow, and financial flow at three different levels: strategic, tactical, and operational. Quantitative methods and techniques necessary for the supply chain management emphasized along with case studies.
UNB complete current official course definitionProvides an overview of the basic models and solution techniques in location analysis along with their applications. Reviews tools from strategic decision analysis and examines logistics issues in port and hump yard operations.
UNB complete current official course definitionProvides a fundamental coverage of total quality management. Includes the basic principles and practices of TQM, the tools and techniques of TQM, and case studies of the implementation of TQM in the manufacturing and service industries.
UNB complete current official course definitionIntroduces the management tools of project selection and evaluation, the setup of a project team, and the role of a project manager. Discussion includes the quantitative techniques of managing a project in terms of time/cost estimation, scheduling, budgeting, and the other control/monitoring measures of the performance of a project.
UNB complete current official course definitionThe course will present state-of-the-art research and practice of large social network analysis. It will provide the students with a network-centric view of modern society and essential analyzing and modeling techniques for understanding and extracting information from important real-life networks arising from business, science and engineering, such as logistic/supply chain networks, financial networks, and organization networks etc.
UNB complete current official course definitionExamines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.
UNB complete current official course definitionAppraises concepts and their interrelationships in order to develop an understanding of consumer decision-making processes. Includes basic individual determinants of consumer behaviour, environmental influences on consumers, purchase processes, post-purchase processes, market segmentation, brand loyalty, fear appeals.
UNB complete current official course definitionBuilding on basic marketing elements, introduces the unique opportunities and challenges associated with the marketing of services. Topics include service and experience design and management; service delivery and capacity management; the service encounter; service failure and recovery; customer participation in service processes; satisfaction and loyalty; and customer relationship management.
UNB complete current official course definitionProvides an introduction to and application of the principles of personal selling for persons pursuing any vocation, as well as those aspiring to careers in Marketing. Introduces basic concepts of professional selling including: customer analysis, communication skills, effective openings and closings, and customer relations. Emphasizes the development of selling skills via sales exercises, role-plays and presentations.
UNB complete current official course definitionExamines issues relevant to customer satisfaction and loyalty. Topics covered include the marketing concept, continuous improvement, quality, complaint behaviour, expectations, measurement, and relationship marketing.
UNB complete current official course definitionConsiders contemporary issues in marketing. Taught as a seminar-based course and requires readings and detailed discussions of articles relevant to the selected topics of enquiry.
UNB complete current official course definitionExamines forms of marketing communications, emphasizing their role in the Canadian environment. Includes basic communications theory related to basic consumer behaviour theory, media availability and selection, promotion channels, personal selling, industry self-regulation, role of government regulation.
UNB complete current official course definitionExamines different platforms in the social media environment. Identifies and explores online marketing opportunities for individuals, marketers, and enterprises.
UNB complete current official course definitionPreparation of an empirical or theoretical study in marketing under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.
Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
UNB complete current official course definitionInvolves approved work for 80 hours in a term for an accounting department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.
Published notes: Open to Honours BBA candidates with a major in accounting. Subject to faculty and placement availability.
UNB complete current official course definitionPreparation of an empirical or theoretical study in accounting under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.
Published notes: Applicants must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
UNB complete current official course definitionBasics of options, futures, and other derivative securities. Introduction to arbitrage and partial differential equations. Stochastic calculus and Ito's Lemma. Option pricing using the Black-Scholes model. Put-Call parity and Hedging. Pricing of European and American call and put options. Number methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options.
UNB complete current official course definitionMicroeconomics has two main purposes. First, it is a foundation course in the study of economics; it provides the essential building blocks for higher level economics and finance courses. Second, microeconomics can be directly applied to help solve the day-to-day decisions of business managers; issues such as pricing, production, advertising, and strategic interaction. It achieves this through extensive use of real-world examples and short case studies.
UNB complete current official course definitionMacroeconomics seeks to understand the way in which national economies function, and the way they interact with each other at the international level. Key questions are: the determination of a country's standard of living and rate of growth; the causes of recessions, unemployment, and inflation; the determinants of exchange rates and the benefits (or costs) of currency unions; and the determinants of interest rates. This course is an essential building block for higher level study in economics and finance, and is indispensable for understanding stock markets and financial investment.
UNB complete current official course definitionFocuses on advanced theory of choice. Topics include choice under uncertainty, the theory of the firm, oligopoly theories, game theory, general equilibrium, and the distribution of income.
UNB complete current official course definitionEmphasizes core neo-classical theories as well as Keynesian and post-Keynesian models.
UNB complete current official course definitionIntroduction to basic econometric techniques for estimating and testing economic models. Topics include: review of basic statistics, the nature of econometric models and economic data, regression analysis, hypothesis testing, and applications. Emphasis is on intuition and applications.
UNB complete current official course definitionApply optimization techniques to economic problems, primarily within a linear framework. The course focuses on using these models to solve practical economic challenges. Students will learn to analyze and interpret solutions, gaining valuable skills in economic modeling and decision making.
UNB complete current official course definitionBasics of options, futures, and other derivative securities. Introduction to Arbitrage. Brief introduction to partial differential equations. Stochastic calculus and Ito's Lemma. Option pricing using the Black-Scholes model. Put-call parity and Hedging. Pricing of European and American call and put options. Numerical methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options.
UNB complete current official course definitionLearn how to use mathematics in economic analysis. U se techniques for constrained and unconstrained optimization, and apply them to problems of firm and consumer behavior. Learn how to interpret Lagrange multipliers as shadow prices. Apply matrix algebra to study problems of production and allocation in interdependent economies.
UNB complete current official course definitionStudies theoretical and practical approaches to directing people in organizations. Explores the relative effectiveness of various leadership styles in transforming organizational foci, from a managerial point of view.
UNB complete current official course definitionUtilizes recent motivation theories as frameworks to analyze the effectiveness of evaluations and control methods currently found in organizations. Included is the use of information, pay administration, and participation in the design of effective organizational control systems.
UNB complete current official course definitionIntroduces the law relating to the individual employer-employee relationship. Examines the common law governing the contract of employment from commencement to termination. Overviews statutory regulation of the employment relationship, including: employment standards; occupational health and safety; workers’ compensation; and human rights legislation.
Published notes: Students in the MBA/LLB program will not be permitted to obtain credit for ADM 4826 and LAW 3683.
UNB complete current official course definitionExamines current issues in human resource management in North America and abroad. With latitude given to the selection of topics.
UNB complete current official course definitionInvolves approved work for 80 hours in a term for a HRM department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.
Published notes: Open to Honours BBA candidates with a major in HRM. Subject to faculty and placement availability.
UNB complete current official course definitionPreparation of an empirical or theoretical study in HRM under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken.
Published notes: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
UNB complete current official course definitionIndividual development and defence before a committee of a written research endeavour under the guidance of a faculty supervisor. Students are advised to consult with their intended faculty supervisor prior to the completion of 97 ch. A written request for admission to this course must be submitted to the Associate Dean, Programs, Faculty of Business Administration, no later than 1 October of a student’s final year.
Published notes: Available in designated majors and open only to Honours BBA candidates who have attained a cumulative GPA of at least 3.0. Subject to faculty availability.
UNB complete current official course definitionHow do employers recruit the best employees for the job? How important is money relative to other factors when it comes to hiring and keeping employees? Should good performance on the job be rewarded or should bad performance be penalized? The purpose of this unit is to provide the student with the economic tools of analysis to answer these questions as well as many other important questions in the area of human resource management. Topics include education and training decisions, hiring and turnover, compensation and worker incentives, measuring performance, promotions as a motivator, and team-based production. The analysis of the main issues will be reinforced and complemented with reference to a series of firm-level case studies.
UNB complete current official course definitionExamines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals.
UNB complete current official course definitionInvolves approved work for 80 hours in a term for a marketing department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment.
Published notes: Open to Honours BBA candidates with a major in marketing. Subject to faculty and placement availability.
UNB complete current official course definitionThis course involves the application of marketing and sponsorship concepts, theories, and strategies with regards to sport and recreation in the private, commercial, voluntary and public sectors. Marketing and sponsorship policies, strategies and tactics in terms of product, price, place, promotion, and public relations will be explored.
UNB complete current official course definitionExamines the place of media (such as film, television, and newspapers) in contemporary social life. Analyzes how media have emerged and developed, the organizational forms they have taken, and how they reflect and influence shared social experience.
UNB complete current official course definitionBachelor of Business Administration
9. Business Administration Curriculum
10. Curriculum Requirements
11. Concentration Courses
12. Major Courses
Current calendar degree and curriculum variants. Entry and completion rules differ; minors and unrelated diploma/joint-degree sections are excluded.
Career-interest fields and professional pathways published for the Fredericton BBA. Designations are not granted by the undergraduate degree.
Degree options prepare students to pursue CPA, CFA and CPHR designations. These are separate professional qualifications.
Career-interest fields and professional pathways published for the Fredericton BBA. Designations are not granted by the undergraduate degree.
Business Administration · Fredericton full time
2026–27 · Full-time tuition by campus · CAD
Canadian students example · Choose your category
Published tuition · Other charges extra
Housing and meals are outside this estimate.
Last updated