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Public Relations

MacEwan University

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Checked 2026-11-05

Symbolic subject artwork; no university facility depicted

Deadlines

October 2026

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Next deadline

Other deadline details
No central deadline published by ApplyAlbertaApplyAlberta, deadlines are set per institutionRecurring annual · Every year
  • No central deadline published by ApplyAlberta
  • ApplyAlberta handles applications, but each institution publishes its own deadlines and fees
Full source wording

ApplyAlberta publishes NO deadline dates at all on its public pages. Its How to Apply page describes the process only: verbatim, "Now you will 'Start a New Application' at the institution of your choice. You will be directed to the institution's application portal where you will apply and pay any application fees", and "All application fees are paid directly to the institution you are applying to. Each institution has its own unique application fees". Deadlines must be read from each of Alberta's 26 publicly-funded institutions.

SourceChecked
June 30Fall: ApplicationStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • domestic applicants
  • June 30
SourceChecked
May 1; an earlier programme closing date still appliesFall: International applicationStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • international applicants
  • May 1; an earlier programme closing date still applies
SourceChecked
November 30Winter: ApplicationStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • domestic applicants
  • November 30
SourceChecked
October 1; an earlier programme closing date still appliesWinter: International applicationStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • international applicants
  • October 1; an earlier programme closing date still applies
SourceChecked
August 1Fall: Final documentsStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • all applicants
  • August 1
SourceChecked
December 1Winter: Final documentsStanding annual entry · Every year
  • Bachelor of Communication Studies - Public Relations Major
  • all applicants
  • December 1
SourceChecked

Requirements

Admission requirements

High-school prerequisites

Check the university’s requirements for your province and applicant category.

MacEwan University programme calendar admission criteria
Application steps
  1. Step 1Check the admission requirements
  2. Step 2Apply through ApplyAlberta
    • Create your application and select this program.
    ApplyAlbertaApplyAlberta
  3. Step 3$110 application fee
    • MacEwan publishes a $110 non-refundable application fee for 2026/27.
    MacEwan 2026/27 tuition and fee estimatesMacEwan 2026/27 tuition and fee estimates
  4. Step 4Academic transcripts and requested documents
    • Applicants monitor myStudentSystem for transcript and document requests. Interim documents are generally due two weeks after the program application closes.
    MacEwan admission document deadlinesMacEwan admission document deadlines
Applicant pathways
Regular Admission

Regular Admission; only the named route and programme-specific major conditions apply

  • To be evaluated through the Office of the University Registrar
  • Applicants must have a minimum overall average of 65 percent, with no course grade lower than 50 percent, in the following high school courses:
  • ELA 30-1
  • Four subjects from Group A, B, C, or D
  • Applicants are strongly encouraged to present a broad range of subjects in order to benefit from the breadth of learning and to increase flexibility of future program and course choices.
  • A maximum of two Group B subjects may be presented; they must be from different disciplines.
  • A maximum of one Group D subject may be presented. Group D subjects used for admission must be 5-credit or any credit combination of at least 5 credits (e.g., two 3-credit subjects).
  • Applicants with nine or more university-level credits must also present a minimum Admission Grade Point Average (AGPA) of 2.0 on a 4.0 scale.
MacEwan University programme calendar admission criteria
Mature Admission

Mature Admission; only the named route and programme-specific major conditions apply

  • To be evaluated through the Office of the University Registrar
  • Applicants must be 20 years of age or older and have been out of full-time high school at least one year by the beginning of the intake term. Applicants must have the following:
  • ELA 30-1 with a minimum grade of 65 per cent (or equivalent)
  • OR
  • Six credits of university-level English with a minimum grade of C-
  • Applicants with nine or more university-level credits must also present a minimum Admission Grade Point Average (AGPA) of 2.0 on a 4.0 scale.
MacEwan University programme calendar admission criteria
Previous Post-Secondary Work

Previous Post-Secondary Work; only the named route and programme-specific major conditions apply

  • To be evaluated through the Office of the University Registrar
  • Admission in this category does not imply or guarantee the transfer of any coursework and/or credential unless a block transfer agreement (internal or external) is in effect and published in the calendar by the Office of the University Registrar. In addition, transfer of coursework does not imply or guarantee that an applicant will be admitted.
  • Applicants must have successfully completed the following from a recognized institution:
  • A minimum of 24 credits of university-level credits with a minimum Admission Grade Point Average (AGPA) of 2.0 on a 4.0 scale and must have completed the required core courses listed under the Regular Admission category.
MacEwan University programme calendar admission criteria
Additional programme application criteria

Applicants in the categories explicitly named by each criterion

  • All applicants must meet the following:
  • To be evaluated through the Office of the University Registrar
  • Applicable to All Admission Categories
  • All applicants must meet an acceptable level of English language proficiency. We will require official documents such as high school or post-secondary transcripts or proof of successful completion of standardized language evaluation. Full details are available in MacEwan University’s academic calendar or online at MacEwan.ca/ELP .
  • MacEwan University
  • Privacy
  • We acknowledge that the land on which we gather in Treaty Six Territory is the traditional gathering place for many Indigenous people. We honour and respect the history, languages, ceremonies and culture of the First Nations, Métis and Inuit who call this territory home.
MacEwan University programme calendar admission criteria
International versus Canadian admission categories

International applicants and Canadian applicants choosing a programme admission category

  • International applicants must qualify through the regular or previous-postsecondary category. The mature category is open only to Canadian applicants. Each programme publishes its own required secondary subjects or postsecondary equivalents and admission criteria.
  • A competitive programme can require stronger results or additional criteria beyond the stated minimum. Resumes, references, letters of intent, security checks, portfolios, auditions, experience and English proficiency may be required by the particular programme. This shared category rule does not certify that every held programme offers every category.
macewan how apply · official applicant policy
Previous-postsecondary AGPA assessment

Applicants with attempted postsecondary study; programme-specific admission eligibility remains controlling

  • Nine or more attempted postsecondary credits may require an admission grade point average in addition to secondary-school requirements. The programme defines which postsecondary coursework is eligible. This threshold identifies AGPA calculation and is not a universal threshold for degree-entry eligibility.
  • With at least 24 attempted credits, use all coursework in the most recent two terms if they contain 24 credits; otherwise include earlier complete terms until at least 24 credits are reached. All grades in those included terms count, so the calculation can exceed 24 credits. With 9 to fewer than 24 attempted credits, use all attempted credits. Below 9 attempted credits, no AGPA is calculated and assessment uses secondary-school grades. No normalized admission minimum is changed.
macewan postsecondary · official applicant policy

Degree requirements

Credits and degree requirements
  • Core Requirements: 36 credits.
  • Total Credits: 120 credits.
  • Choose 3 credits of ENGL from the following: 3
  • Total Credits 36
  • Choose 21 credits from a specific list of approved senior-level courses. 3-21
  • Students can complete a minor using their program options. Students can choose from the following minors: 2 0-18
  • Total Credits 120
Required courses and electives

Program facts

Academic minimum65% minimum
Work experiencePracticum placements

Complete BCSC395, a 3-credit, 180-hour professional field placement, after at least 84 of 120 credits. It can be full-time or part-time. Students secure their placement with programme guidance and approval.

MacEwan 2027–2028 Public Relations requirement groups
MacEwan 2027–2028 Public Relations requirement groupsCheck work experience options

Courses

Named courses across the linked calendar section's requirements and options. Major, minor and route lists can overlap; this is not a timetable. Discontinued courses and course-recognition categories are excluded. Named courses across the published program requirements, including alternatives and elective banks. This is not a timetable or a list every student takes.

2027–2028: Core Requirements14 listed

Published requirement group, not an academic term. Course alternatives remain alternatives; complete source footnotes, prerequisites and entry-year rules apply. Choose 3 credits of ENGL from the following: | 3.

  • BCSC 100Grammar and Composition Foundations3 credits

    In this course, students learn how to write with clarity and precision, and to communicate successfully with a variety of audiences.

    MacEwan 2027–2028 course content, PDF page 673
  • BCSC 101Interpersonal Communication3 credits

    This course introduces students to basic concepts and principles of human communication and interpersonal interaction.

    MacEwan 2027–2028 course content, PDF page 673
  • BCSC 102Introduction to Visual Communication3 credits

    In this course, students communicate using visuals.

    MacEwan 2027–2028 course content, PDF page 673
  • BCSC 200Communication Theory3 credits

    Students survey major theoretical perspectives and contemporary research in communication.

    MacEwan 2027–2028 course content, PDF page 673
  • BCSC 203Introduction to Research Methods3 credits

    This course introduces quantitative and qualitative research methods including empirical research, ethnography, narrative analysis, and phenomenology within the context of communication research questions.

    MacEwan 2027–2028 course content, PDF page 674
  • BCSC 206Introduction to Audio and Video3 credits

    Audio and video content are increasingly popular forms of communication for online audiences.

    MacEwan 2027–2028 course content, PDF page 674
  • BCSC 302Online Content Production3 credits

    Professional communicators are increasingly required to create content for online audiences.

    MacEwan 2027–2028 course content, PDF page 675
  • BCSC 306Ethical Practice and Portfolio3 credits

    This course examines common ethical and practical considerations as students prepare to enter the workplace.

    MacEwan 2027–2028 course content, PDF page 676
  • BCSC 307Communication Law I3 credits

    The law affects every aspect of a professional writer’s career in Canada, from the signing of a freelance writing agreement to the balancing of defamation law with a writer’s freedom of expression.

    MacEwan 2027–2028 course content, PDF page 676
  • BCSC 411Advanced Research Methods3 credits

    In this course, students build on skills and knowledge acquired in the introductory research course and expand their applied knowledge of quantitative and qualitative research.

    MacEwan 2027–2028 course content, PDF page 680
  • ENGL 102Analysis and Argument3 credits

    This course introduces students to the academic writing and scholarly sources that are the foundation of university education.

    MacEwan 2027–2028 course content, PDF page 736
  • ENGL 103Approaches to Literature: Trends and Traditions3 credits

    Building on the foundation established by ENGL 102, ENGL 103 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.

    MacEwan 2027–2028 course content, PDF page 736
  • ENGL 104Approaches to Literature: Narrative Across Media3 credits

    Building on the foundation established by ENGL 102, ENGL 104 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.

    MacEwan 2027–2028 course content, PDF page 736
  • ENGL 105Approaches to Literature: Contemporary Literature and Culture3 credits

    Building on the foundation established by ENGL 102, ENGL 105 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.

    MacEwan 2027–2028 course content, PDF page 736
MacEwan 2027–2028 Public Relations requirement groups
Additional published courses
Study locations
Published academic-unit location
Faculty of Fine Arts and Communications lists its Dean’s Office in room 11-415. This is the faculty’s administrative contact office; individual teaching rooms and external placements are separate.MacEwan official directory: native faculty contact records

Careers

Career examples

  • Writer
  • Editor
  • Researcher
Scope and qualifications

Shared Bachelor of Communication Studies career examples, across its majors.

Costs

Bachelor of Communication Studies

Published cost estimate

2026–27 · Fall + winter credit rates · CAD

Canadian students example · Choose your category

Tuition$293 / credit
Books and suppliesNot researched
Residence
Not estimated
Meal plan
Not estimated
Estimated subtotalNot available

Tuition only · International term minimum $8,469

Housing and meals are outside this estimate.

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