- HBA · 4 years
- Work experience details
- ~High 80s to low 90s



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Duration (years)
4 years (2027/28 published degree route)
MacEwan 2027/28 official programme-length table and named majorsWork experience
Complete BCSC395, a 3-credit, 180-hour professional field placement, after at least 84 of 120 credits. It can be full-time or part-time. Students secure their placement with programme guidance and approval.
MacEwan 2027–2028 Public Relations requirement groupsAcademic minimum
The university publishes a 65% academic minimum, not an entering-average range.
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Fall 2027 entry
ApplyAlberta publishes NO deadline dates at all on its public pages. Its How to Apply page describes the process only: verbatim, "Now you will 'Start a New Application' at the institution of your choice. You will be directed to the institution's application portal where you will apply and pay any application fees", and "All application fees are paid directly to the institution you are applying to. Each institution has its own unique application fees". Deadlines must be read from each of Alberta's 26 publicly-funded institutions.
Check the university’s requirements for your province and applicant category.
MacEwan University programme calendar admission criteriaRegular Admission; only the named route and programme-specific major conditions apply
Mature Admission; only the named route and programme-specific major conditions apply
Previous Post-Secondary Work; only the named route and programme-specific major conditions apply
Applicants in the categories explicitly named by each criterion
International applicants and Canadian applicants choosing a programme admission category
Applicants with attempted postsecondary study; programme-specific admission eligibility remains controlling
Complete BCSC395, a 3-credit, 180-hour professional field placement, after at least 84 of 120 credits. It can be full-time or part-time. Students secure their placement with programme guidance and approval.
MacEwan 2027–2028 Public Relations requirement groupsNamed courses across the linked calendar section's requirements and options. Major, minor and route lists can overlap; this is not a timetable. Discontinued courses and course-recognition categories are excluded. Named courses across the published program requirements, including alternatives and elective banks. This is not a timetable or a list every student takes.
Published requirement group, not an academic term. Course alternatives remain alternatives; complete source footnotes, prerequisites and entry-year rules apply. Choose 3 credits of ENGL from the following: | 3.
In this course, students learn how to write with clarity and precision, and to communicate successfully with a variety of audiences.
MacEwan 2027–2028 course content, PDF page 673This course introduces students to basic concepts and principles of human communication and interpersonal interaction.
MacEwan 2027–2028 course content, PDF page 673In this course, students communicate using visuals.
MacEwan 2027–2028 course content, PDF page 673Students survey major theoretical perspectives and contemporary research in communication.
MacEwan 2027–2028 course content, PDF page 673This course introduces quantitative and qualitative research methods including empirical research, ethnography, narrative analysis, and phenomenology within the context of communication research questions.
MacEwan 2027–2028 course content, PDF page 674Audio and video content are increasingly popular forms of communication for online audiences.
MacEwan 2027–2028 course content, PDF page 674Professional communicators are increasingly required to create content for online audiences.
MacEwan 2027–2028 course content, PDF page 675This course examines common ethical and practical considerations as students prepare to enter the workplace.
MacEwan 2027–2028 course content, PDF page 676The law affects every aspect of a professional writer’s career in Canada, from the signing of a freelance writing agreement to the balancing of defamation law with a writer’s freedom of expression.
MacEwan 2027–2028 course content, PDF page 676In this course, students build on skills and knowledge acquired in the introductory research course and expand their applied knowledge of quantitative and qualitative research.
MacEwan 2027–2028 course content, PDF page 680This course introduces students to the academic writing and scholarly sources that are the foundation of university education.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 103 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 104 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 105 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Business Fundamentals for Communicators is an overview of the functional areas (marketing, operations, accounting/finance, information technology and management of organizational structure) of business.
MacEwan 2027–2028 exact course description, PDF page 842Public Relations Fundamentals and Practice is an overview of the public relations profession: what it is, how it is practiced and the role of a public relations practitioner.
MacEwan 2027–2028 exact course description, PDF page 842Students gain a working knowledge of digital media such as blogs, social networking sites and web content management systems.
MacEwan 2027–2028 exact course description, PDF page 842Students apply the skills in writing style and structure acquired in BCSC 100.
MacEwan 2027–2028 exact course description, PDF page 842Students learn the role of formal and informal research in the public relations process and how to apply it in a communications context.
MacEwan 2027–2028 exact course description, PDF page 842Students gain work experience typical of an entry-level professional communicator.
MacEwan 2027–2028 exact course description, PDF page 679This course is designed to examine the principles and processes of communicating from one culture to another.
MacEwan 2027–2028 exact course description, PDF page 680In this course, students examine communication theory in the context of complex communications practice.
MacEwan 2027–2028 exact course description, PDF page 681This production-based course engages students to research a topic in- depth and focuses on the creation of an individual long-form, unscripted video project on the topic of the students’ choice.
MacEwan 2027–2028 exact course description, PDF page 682In this course, students investigate the importance of publicity and media relations in the arts and cultural sector.
MacEwan 2027–2028 exact course description, PDF page 659This course emphasizes the foundations of academic study in the arts, studio and experiential learning, and situates the arts within a cultural historical context.
MacEwan 2027–2028 exact course description, PDF page 775Students develop awareness of First Peoples' cultures from a First Peoples' perspective on historical and contemporary issues.
MacEwan 2027–2028 exact course description, PDF page 775This course introduces students to Canadian news media through the historical development of the craft, business practices and technological elements of journalism.
MacEwan 2027–2028 exact course description, PDF page 673In the spirit of our university’s focus on sustainability, this course introduces fundamental concepts in human communication about our natural environments in the face of rising ecological, social, and economic threats to the sustainability of the Earth’s ecosystems and all life on it, including humans and our societies.
MacEwan 2027–2028 exact course description, PDF page 674This course acquaints students with the history of narrative film and the fundamentals of how film communicates ideas, generates narratives, and evokes emotions.
MacEwan 2027–2028 exact course description, PDF page 674This course explores what the term documentary film means and examines the ways its forms and ethics have changed since the beginning of cinema.
MacEwan 2027–2028 exact course description, PDF page 674This course introduces the practice of news reporting and the principles of writing a news story.
MacEwan 2027–2028 exact course description, PDF page 674In this course, students learn to use the tools and resources necessary to copyedit and proofread at a professional standard.
MacEwan 2027–2028 exact course description, PDF page 675Professional communication is a new and evolving field that considers information and the way it is created, distributed, managed and consumed.
MacEwan 2027–2028 exact course description, PDF page 675In this course, students learn to write for the ear and how to speak in public settings with confidence.
MacEwan 2027–2028 exact course description, PDF page 675Students are introduced to writing for film, television and video productions.
MacEwan 2027–2028 exact course description, PDF page 675This course introduces students to the field of technical communication in the professional context.
MacEwan 2027–2028 exact course description, PDF page 675Students use tools of persuasion to build arguments on a variety of subjects.
MacEwan 2027–2028 exact course description, PDF page 675In this course, students examine the objectives and techniques of stylistic, structural, and developmental editing by working through large, complex projects.
MacEwan 2027–2028 exact course description, PDF page 675In this course, students expand their creativity and problem-solving skills to address writing and editing contexts requiring tightly written prose.
MacEwan 2027–2028 exact course description, PDF page 675The course explores the popular trend of film noir through an in- depth examination of its components: its thematic predispositions, misanthropic narratives, and stylized visuals.
MacEwan 2027–2028 exact course description, PDF page 676This course informs students about the history of popular themes in the genre of science fiction.
MacEwan 2027–2028 exact course description, PDF page 676In this course, students gain critical information, insights and skills in strategic communication research and planning.
MacEwan 2027–2028 exact course description, PDF page 676This course focuses on media criticism from the late 19th century to today, from the founders of communication studies at the University of Chicago in the 1890s, to critical analyses of the current state of the news media, and the uses of social media as conduits for strategic communication disguised as objective reporting.
MacEwan 2027–2028 exact course description, PDF page 677In this course, students hone their interviewing skills and gain self- confidence through assignments of increasing complexity.
MacEwan 2027–2028 exact course description, PDF page 677Journalism includes the special talents of photojournalism, telling the news story through compelling and meaning-filled images.
MacEwan 2027–2028 exact course description, PDF page 677This course explores narrative construction in a variety of audio story formats in news and current affairs, including documentary.
MacEwan 2027–2028 exact course description, PDF page 677Students critique popular culture as a form of rhetoric, deconstructing its arguments and their social and commercial effects.
MacEwan 2027–2028 exact course description, PDF page 677Students in this course will learn how to use the latest digital tools to gather, verify, and present compelling digital news content on multiple platforms, including via social media and short-form video.
MacEwan 2027–2028 exact course description, PDF page 677This course focuses on the theory and practice of writing documentary screenplays for cinema, television, and digital platforms.
MacEwan 2027–2028 exact course description, PDF page 677In this course, students examine the types of organizational ‘storytelling’ with a strategic role and function in communications planning.
MacEwan 2027–2028 exact course description, PDF page 678Students explore how journalists find stories in data, and, how visualizing data adds depth and insight for the reader.
MacEwan 2027–2028 exact course description, PDF page 679Building on the fundamentals of news reporting, students will be immersed in a digital newsroom environment to take their ideas from pitch to publication.
MacEwan 2027–2028 exact course description, PDF page 679In this course, students examine the major theories in organizational communication scholarship.
MacEwan 2027–2028 exact course description, PDF page 680This course offers a twofold approach to Canadian political reporting, focusing on both the processes and institutions of government and on journalistic methods to cover politics at all levels.
MacEwan 2027–2028 exact course description, PDF page 681This seminar engages students in an in-depth and focused study of a significant topic or issue in journalism.
MacEwan 2027–2028 exact course description, PDF page 681This seminar engages students in an in-depth and focused study of a significant topic or issue in strategic communication.
MacEwan 2027–2028 exact course description, PDF page 681In this course, students survey industries that rely heavily on safety documentation, and consider the role of policies, practices, and procedures in creating a safety culture.
MacEwan 2027–2028 exact course description, PDF page 681Policies act as the rudder steering the people and processes of organizations and government agencies toward their stated goals.
MacEwan 2027–2028 exact course description, PDF page 681This course examines production processes, which form the hub of publishing activity.
MacEwan 2027–2028 exact course description, PDF page 682Students will learn the essential theories, principles, methods, and practices of project management in this course.
MacEwan 2027–2028 exact course description, PDF page 689Students expand their website design skill set and user experience design knowledge to code responsive websites using HTML and CSS.
MacEwan 2027–2028 exact course description, PDF page 717Unprecedented message clutter and a more selective consumer spell new challenges for organizations of all types.
MacEwan 2027–2028 exact course description, PDF page 842Students learn theories and concepts of organizational dynamics and structures and how they impact internal communication.
MacEwan 2027–2028 exact course description, PDF page 843Students explore current theories and practices on how the media functions in society today and learn practical approaches to media relations for the public relations profession.
MacEwan 2027–2028 exact course description, PDF page 843Organizations and governments face intense public scrutiny in an increasingly competitive environment.
MacEwan 2027–2028 exact course description, PDF page 843Shared Bachelor of Communication Studies career examples, across its majors.
Bachelor of Communication Studies
2026–27 · Fall + winter credit rates · CAD
Canadian students example · Choose your category
Tuition only · International term minimum $8,469
Housing and meals are outside this estimate.
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