- HBA · 4 years
- Work experience details
- ~High 80s to low 90s



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Duration (years)
4 years (2027/28 published degree route)
MacEwan 2027/28 official programme-length table and named majorsWork experience
The published 2027–2028 menu includes DESN 395 Internship: eight weeks of full-time, supervised workplace learning applying design skills. Course eligibility and placement arrangements apply.
MacEwan 2027–2028 exact course description, PDF page 719Entering average
The 72–85% entering average is an estimate compiled from recently published admission data.
MacEwan Bachelor of Design 2027/28 admission requirements| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
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Fall 2027 entry
ApplyAlberta publishes NO deadline dates at all on its public pages. Its How to Apply page describes the process only: verbatim, "Now you will 'Start a New Application' at the institution of your choice. You will be directed to the institution's application portal where you will apply and pay any application fees", and "All application fees are paid directly to the institution you are applying to. Each institution has its own unique application fees". Deadlines must be read from each of Alberta's 26 publicly-funded institutions.
Check the university’s requirements for your province and applicant category.
MacEwan University programme calendar admission criteriaRegular Admission; only the named route and programme-specific major conditions apply
Mature Admission; only the named route and programme-specific major conditions apply
Applicants in the categories explicitly named by each criterion
International applicants and Canadian applicants choosing a programme admission category
Applicants with attempted postsecondary study; programme-specific admission eligibility remains controlling
Apply to the Bachelor of Design. Students may declare Digital Experience Design in their second year.
BDes
Declare this major in the second year. Study digital product and interface design.
Named courses across the linked calendar section's requirements and options. Major, minor and route lists can overlap; this is not a timetable. Discontinued courses and course-recognition categories are excluded. Named courses across the published program requirements, including alternatives and elective banks. This is not a timetable or a list every student takes.
Published requirement group, not an academic term. Course alternatives remain alternatives; complete source footnotes, prerequisites and entry-year rules apply. Choose 3 credits of ENGL from the following: | 3.
Introduces foundational visual elements, methodologies, and principles of drawing.
MacEwan 2027–2028 course content, PDF page 662This course introduces the foundational elements and principles of two- and three-dimensional form as they relate to visual communication.
MacEwan 2027–2028 course content, PDF page 714This course introduces the digital work environment of a visual communication designer.
MacEwan 2027–2028 course content, PDF page 714Students are introduced to the history of letterforms, and the use of typography as it relates to visual communication design.
MacEwan 2027–2028 course content, PDF page 715Students develop visual sensitivity through the creation of static and dynamic images using photography and video.
MacEwan 2027–2028 course content, PDF page 715The history of visual communication design from antiquity to the present is explored through discussion of the development of visual language; the relationships between fine arts and the commercial arts; technological, socio-cultural and theoretical innovations that influence visual communications; graphic style; and, the social and political climates that defined each era.
MacEwan 2027–2028 course content, PDF page 715This course fosters creative thinking through brainstorming, rapid visualization, sketching and storyboarding.
MacEwan 2027–2028 course content, PDF page 715This course introduces students to design thinking.
MacEwan 2027–2028 course content, PDF page 715Students gain a professional understanding of file assembly techniques, refining their ability to build and manage complex production files for digital and offset output.
MacEwan 2027–2028 course content, PDF page 715Students continue the study of typography as an essential component of visual communication design.
MacEwan 2027–2028 course content, PDF page 715Students are introduced to the field of user experience design, applying design processes, methods and visual design skills to the creation of digital products such as websites and software applications (apps).
MacEwan 2027–2028 course content, PDF page 715This course introduces students to the history of Modern design and material culture.
MacEwan 2027–2028 course content, PDF page 716In this course students learn business skills that designers need to effectively work as a practicing visual communication designer.
MacEwan 2027–2028 course content, PDF page 716With a focus on concept development, students explore communication theory-in-practice.
MacEwan 2027–2028 course content, PDF page 717This introductory course explores the foundations of visual identity design and branding, with attention to cultural context, representation, and inclusivity.
MacEwan 2027–2028 course content, PDF page 717Students examine the processes by which information can be organized and presented visually so that it is understandable and useful to the viewer.
MacEwan 2027–2028 course content, PDF page 717Designers wireframe and prototype software applications (apps) and other high interactivity digital products using the latest industry tools.
MacEwan 2027–2028 course content, PDF page 718This course introduces research methods commonly used by designers within a human-centered approach.
MacEwan 2027–2028 course content, PDF page 718Students conduct an applied research project that is partially student- driven.
MacEwan 2027–2028 course content, PDF page 719This is a capstone course where students demonstrate proficiency in the different subject areas taught throughout the program.
MacEwan 2027–2028 course content, PDF page 719This course challenges students to reflect on some of the major issues facing designers and the design profession.
MacEwan 2027–2028 course content, PDF page 720This course introduces students to the academic writing and scholarly sources that are the foundation of university education.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 103 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 104 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Building on the foundation established by ENGL 102, ENGL 105 develops and deepens, through the reading and analysis of literary texts, the critical thinking, research, and writing skills that are applicable across the university curriculum.
MacEwan 2027–2028 course content, PDF page 736Digital Experience Design
Choose 12 to 21 credits from this list.
During this course, students will gain a comprehensive understanding of the historical milestones of UX design and digital technologies.
MacEwan 2027–2028 exact course description, PDF page 716Students expand their website design skill set and user experience design knowledge to code responsive websites using HTML and CSS.
MacEwan 2027–2028 exact course description, PDF page 717Students learn about and apply formative and summative research methods specific to user experience design, usability, and accessibility.
MacEwan 2027–2028 exact course description, PDF page 717Students will learn about the fundamental principles and practices of service design.
MacEwan 2027–2028 exact course description, PDF page 718Students will be introduced to immersive learning, including its main components, basic structure, and framework for developing one such experience.
MacEwan 2027–2028 exact course description, PDF page 718Students complete a full-time, eight-week supervised workplace learning experience where they apply and test their Digital Experience Design (DXD) skills and knowledge.
MacEwan 2027–2028 exact course description, PDF page 718This course introduces students to interactive information design to provide the skills to present complex information clearly and effectively.
MacEwan 2027–2028 exact course description, PDF page 719In this course, students will explore advanced web development tools and techniques, focusing on using content management systems (CMS) and frameworks to enhance site functionality, and maintenance, and ensure interface consistency.
MacEwan 2027–2028 exact course description, PDF page 719This course introduces the student to information architecture (IA) and content strategy, taking a design and human-centred approach.
MacEwan 2027–2028 exact course description, PDF page 719Students from multiple disciplines (e.g. digital experience design, computing science) form teams to plan and build a digital product.
MacEwan 2027–2028 exact course description, PDF page 720Building upon skills and methods from Interaction Design I, students learn how to design experiences and interfaces for apps that will be delivered across multiple platforms: mobile, tablet, desktop, wearable, virtual and exploring various genres (ex.
MacEwan 2027–2028 exact course description, PDF page 720Students will take a holistic approach to user experience design (UX) by considering an entire service.
MacEwan 2027–2028 exact course description, PDF page 720Students will increase knowledge and retain advanced skills in designing and evaluating immersive learning experiences using various methodologies, strategies, and technologies (e.g. reality capture, extended reality, artificial intelligence).
MacEwan 2027–2028 exact course description, PDF page 720Choose up to nine credits toward the major from this list.
This course is an introduction to the theory and practice of designing game prototypes and game-like experiences, including card games, board games and video games.
MacEwan 2027–2028 exact course description, PDF page 716This course introduces the communicative possibilities of video, focusing on creative vision, acquisition, and editing.
MacEwan 2027–2028 exact course description, PDF page 716Students create visual narratives with motion typography and animation.
MacEwan 2027–2028 exact course description, PDF page 716This course examines advanced topics and practices in motion graphic production.
MacEwan 2027–2028 exact course description, PDF page 718This course provides a breadth-first introductory treatment of concepts in computing science for students with little or no programming background.
MacEwan 2027–2028 exact course description, PDF page 699This course continues the overview of computing science concepts that was started in CMPT 101.
MacEwan 2027–2028 exact course description, PDF page 699This course continues the study of dynamic data structures (e.g., lists, stacks, queues, trees, and dictionaries) and associated algorithms (e.g., traversal, sorting, searching, element addition and removal).
MacEwan 2027–2028 exact course description, PDF page 699This course explores the social, legal and ethical issues arising in the wake of computer technology, especially those concerning self, community, environment, education, work and democracy.
MacEwan 2027–2028 exact course description, PDF page 700The calendar lists DESN 295 as a zero-credit programme option.
The opportunity to establish working relationships and observe the real- world workplace is central to this course as students experience the pace and demands of a design agency or communications department.
MacEwan 2027–2028 exact course description, PDF page 716Students explore the communicative potential of illustration as a visual medium.
MacEwan 2027–2028 exact course description, PDF page 715Using a DSLR or mirrorless camera and accessories, students explore photography as a tool of communication.
MacEwan 2027–2028 exact course description, PDF page 716Students develop the technical, conceptual and expressive illustration skills to design, prepare and produce illustration work for commercial outcomes.
MacEwan 2027–2028 exact course description, PDF page 716This studio course introduces students to graphic design principles and practices specific to the design of informational and directional graphics for the built environment.
MacEwan 2027–2028 exact course description, PDF page 717The focus of this course is the exploration of visual narrative forms and their role in visual storytelling.
MacEwan 2027–2028 exact course description, PDF page 717This course explores brand identity when it is visually and spatially applied to the built environment.
MacEwan 2027–2028 exact course description, PDF page 717In this advanced course, students examine and compare the anatomy and overall design characteristics of editorial publications, catalogues, and books with a focus on audience, style, format and organization.
MacEwan 2027–2028 exact course description, PDF page 717In this course students focus on marketing and advertising design principles in the studio environment.
MacEwan 2027–2028 exact course description, PDF page 717Students explore lighting, production and styling within the context of advertising and editorial photography as an integral component of visual communication in design.
MacEwan 2027–2028 exact course description, PDF page 718Students use image manipulation and post-production techniques to influence the communicative impact of an image.
MacEwan 2027–2028 exact course description, PDF page 718This course explores intermediate techniques in the planning, filming, and delivery of video production projects.
MacEwan 2027–2028 exact course description, PDF page 718Students use digital compositing techniques to apply visual effects to video footage.
MacEwan 2027–2028 exact course description, PDF page 718Students from related disciplines (Arts and Cultural Management, Communication Studies, Business, etc.) form teams with design students to work on a project.
MacEwan 2027–2028 exact course description, PDF page 719Students complete a full-time, eight-week supervised workplace learning experience where they apply and test their design skills and knowledge.
MacEwan 2027–2028 exact course description, PDF page 719This course focuses on advanced visual identity systems design, brand design and development, blending theoretical understanding with practical application across a variety of media.
MacEwan 2027–2028 exact course description, PDF page 719This course focuses on the development of comprehensive advertising campaigns that incorporate both traditional and non-traditional approaches such as social media and viral and guerrilla marketing to advertising design and communications.
MacEwan 2027–2028 exact course description, PDF page 719This course explores advanced video production processes in a collaborative environment.
MacEwan 2027–2028 exact course description, PDF page 720This advanced course provides an opportunity of an in-depth study of special topics and current issues in visual communication design.
MacEwan 2027–2028 exact course description, PDF page 720This individual study course provides senior students with an opportunity to explore a design topic in greater detail than in any currently offered design courses.
MacEwan 2027–2028 exact course description, PDF page 720Building off of coursework in ARTE 110, students advance their study of observational drawing through sustained engagement with increasingly complex subjects.
MacEwan 2027–2028 exact course description, PDF page 663Students are introduced to contemporary painting methods, concepts, and materials.
MacEwan 2027–2028 exact course description, PDF page 663Students further develop aesthetic and technical painting processes as they undertake studio projects that draw on the materials, concepts, and methodologies of contemporary painting.
MacEwan 2027–2028 exact course description, PDF page 663This course focuses on advanced conceptual development and contemporary painting approaches.
MacEwan 2027–2028 exact course description, PDF page 664Students apply theory of the consumer decision-making process and develop a marketing plan that is based upon consumer behaviour concepts.
MacEwan 2027–2028 exact course description, PDF page 784This course surveys the technological, social and cultural histories of photography from its origins in the early 19th-century to the 21st- century.
MacEwan 2027–2028 exact course description, PDF page 663Students examine how photographs convey meaning and influence social and cultural practices.
MacEwan 2027–2028 exact course description, PDF page 665This course acquaints students with the history of narrative film and the fundamentals of how film communicates ideas, generates narratives, and evokes emotions.
MacEwan 2027–2028 exact course description, PDF page 674Students are introduced to writing for film, television and video productions.
MacEwan 2027–2028 exact course description, PDF page 675Students are introduced to important concepts in marketing theory and their applications to real-life business activities.
MacEwan 2027–2028 exact course description, PDF page 784Published design responsibilities vary by the pathway chosen. Employment settings include agencies, studios, print shops and communications departments.
Bachelor of Design
2026–27 · Fall + winter credit rates · CAD
Canadian students example · Choose your category
Tuition only · International term minimum $8,469
Housing and meals are outside this estimate.
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