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Marketing

University of Lethbridge · The first-degree BBA is offered at the Lethbridge and Calgary campuses.

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Deadlines

Other deadline details
No central deadline published by ApplyAlbertaApplyAlberta, deadlines are set per institutionRecurring annual · Every year
  • No central deadline published by ApplyAlberta
  • ApplyAlberta handles applications, but each institution publishes its own deadlines and fees
Full source wording

ApplyAlberta publishes NO deadline dates at all on its public pages. Its How to Apply page describes the process only: verbatim, "Now you will 'Start a New Application' at the institution of your choice. You will be directed to the institution's application portal where you will apply and pay any application fees", and "All application fees are paid directly to the institution you are applying to. Each institution has its own unique application fees". Deadlines must be read from each of Alberta's 26 publicly-funded institutions.

SourceChecked

Requirements

Admission requirements

High-school prerequisites
Application steps
  1. Step 1Check the admission requirements
  2. Step 2Apply through ApplyAlberta
    • Create your application and select this program.
    ApplyAlbertaApplyAlberta
  3. Step 3$140 domestic application fee
    • The fee is non-refundable. ULethbridge waives it for Canadian applicants who self-identify as First Nations, Métis or Inuit.
    University of Lethbridge undergraduate application stepsUniversity of Lethbridge undergraduate application steps
  4. Step 4High-school transcript and requested documents
    • Applicants use ApplyAlberta and submit the records shown in the university's application checklist. Final official documents are required by the published deadline.
    University of Lethbridge undergraduate application stepsUniversity of Lethbridge undergraduate application steps
Applicant pathways
General high-school qualification

Canadian high-school applicants; programme-specific courses and higher competitive standards also apply

  • Five distinct senior high-school courses or equivalents: one language arts course and four other eligible courses. General admission requires a final admission average of at least 65% across the eligible courses.
University of Lethbridge Canadian high-school general admission
School qualification: Alberta, N.W.T., and Nunavut

Alberta, N.W.T., and Nunavut applicants

  • One academic English Language Arts course: English Language Arts 30-1 Three approved courses chosen from: Aboriginal Studies 30 or Northern Studies 30 Art 30 or Art 31 Biology 30 Chemistry 30 Choral Music 30, General Music 30, or Instrumental Music 30 Dance 35 Drama 30 Mathematics 30-1 or Mathematics 30-2 Mathematics 31 Physics 30 Science 30 Social Studies 30-1 or Social Studies 30-2 Five credits in Advanced-level CTS Computer Science (CSE) One or more distinct languages at the 30 level One additional course that has not already been used: May be from the list above Must be at the 30 level Must be worth at least five credits (multiple courses worth a total of five or more credits can be used) Cannot be a Special Project Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent prerequisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory . Students may use the University of Lethbridge's Mathematics 0500, Chemistry 0500, or Biology 0500 instead of Mathematics 30-1, Chemistry 30, or Biology 30.
University of Lethbridge high-school subjects by province
School qualification: British Columbia and Yukon Territory

British Columbia and Yukon Territory applicants

  • One academic English Language Arts course: English 12 English First Peoples 12 Three approved courses chosen from: One or more distinct languages at the 12 or 12A level Human Geography 12 or Physical Geography 12 BC First Peoples 12 or Contemporary Indigenous Studies 12 Political Studies 12 Law Studies 12 Comparative Cultures 12 Asian Studies 12 20th Century World History 12 Social Justice 12 One of Pre-Calculus 12 or Foundations of Mathematics 12 Calculus 12 Anatomy & Physiology 12 Chemistry 12 Physics 12 Composition 12 Creative Writing 12 New Media 12 Spoken Language 12 or Literary Studies 12 Geometry 12 Statistics 12 Computer Science 12 Environmental Science 12 Specialized Science 12 Economic Theory 12 Geology 12 Studio Arts 3D 12,Studio Arts 2D 12, or Art Studio 12 Dance Foundations 12, Dance Company 12, Dance Conditioning 12, or Dance Technique and Performance 12 Drama 12 Choral Music: Chamber Choir 12, Composition and Production 12, or Instrumental Music: Orchestra 12 One additional course that has not already been used: May be from the list above Must be at the 12 level Must be worth at least four credits Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Manitoba

Manitoba applicants

  • One academic English Language Arts course: Comprehensive Focus 40S Literary Focus 40S Transactional Focus 40S Three approved courses chosen from: Biology 40S Chemistry 40S Computer Science 40S Current Topics in FNMI Studies 40S Drama 40S or Drama 45S (maximum one credit) Global Issues 40S History: Western Civilization 40S Interdisciplinary Topics in Science 40S Pre-Calculus Mathematics 40S or Applied Mathematics 40S Advanced Mathematics 45S and Calculus 45S Music 40S or Music 45S (maximum one credit) Physics 40S Visual Arts 40S or Visual Arts 45S (maximum one credit) Geography: World Human 40S One or more distinct languages at the 40S or 30S (min. 4yr) level One additional course that has not already been used: May be from the list above Must be at the 40 level Must be designated S, G, or U Must be worth at least one credit (two half-credit courses may be used) Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: New Brunswick

New Brunswick applicants

  • One academic English Language Arts course: English 122 Three approved courses chosen from: Biology 121 or Biology 122 Calculus 120 Canadian Geography 120 Canadian History 120 Chemistry 121 or Chemistry 122 Dramatic Arts 120 or Film 120 Economics 120 Environmental Science 120 One of Foundations of Mathematics 120 or Pre-Calculus A120 and Pre-Calculus B120 (counts as one course) Music 122, Popular Music 120 or World Music 120 Physics 121 or Physics 122 Political Science 120 Psychology 120 Science 120 Sociology 120 Visual Arts 120 Wabanaki Studies 120 World Issues 120 One or more distinct languages at the 121 or 122 level One additional course that has not already been used: May be from the list above Must be at the 120, 121, or 122 level Must be worth at least one credit Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Newfoundland and Labrador

Newfoundland and Labrador applicants

  • One academic English Language Arts course: English 3201 Three approved courses chosen from: Art and Design 3200 or Visual Art 3202 Biology 3201 Mathematics 3208 Chemistry 3202 Earth Systems 3209 Environmental Science 3205 Advanced Mathematics 3200 or Academic Mathematics 3201 Applied Music 3206 or Ensemble Performance 3105 Physics 3204 Social Studies 3201 or Social Studies 3202 Theatre Arts 3220 or Musical Theatre 3221 World Geography 3202 or World Geography 3208 World History 3201 or Histoire Mondiale 3231 One or more distinct languages at the 3200 level One additional course that has not already been used: May be from the list above Must be at the 3000 level Must be worth at least two credits Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Nova Scotia

Nova Scotia applicants

  • One academic English Language Arts course: English 12 English 12 (Advanced) English 12 African Heritage Three approved courses chosen from: Biology 12 or Advanced Biology 12 Canadian Literature 12 Calculus 12 Chemistry 12 or Advanced Chemistry 12 Drama Theatre Arts 12 Economics 12 Film and Video Production 12 Geology 12 Global Geography 12 or Advanced Global Geography 12 Global History 12 or Advanced Global History 12 Global Politics 12 or Advanced Global Politics 12 Law 12 Pre-Calculus 12 or Mathematics 12 Music 12 or Advanced Music 12 Netukulimk 12 Physics 12 or Advanced Physics 12 Sociology 12 Visual Arts 12 or Advanced Visual Arts 12 One or more distinct languages at the 12 level One additional course that has not already been used: May be from the list above Must be at the 12 level Must be worth at least one credit Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Ontario

Ontario applicants

  • One academic English Language Arts course: Anglais (EAE4U) English (ENG4U) Studies in Literature (ETS4U) Three approved courses chosen from: Biology (SBI4U) Chemistry (SCH4U) Canada: History, Identity, and Culture (CHI4U) or World History: The West and the World (CHY4U) Canadian and International Law (CLN4U) Canadian and World Politics (CPW4U) Calculus and Vectors (MCV4U) Computer Science (ICS4U) Dance (ATC4M) Drama (ADA4M) Earth and Space Science (SES4U) Issues of Indigenous Peoples in a Global Context (NDW4M) or Aboriginal Governance (NDG4M) Advanced Functions (MHF4U), Foundations for College Math (MAP4C), Math for College Technology (MCT4C), or Mathematics of Data Management (MDM4U) Media Arts (ASM4M) Music (AMU4M) Physics (SPH4U) Science (SNC4M) Visual Arts (AVI4M) World Geography: Human Patterns and Interactions (CGU4U) or Canadian and World Issues (CGW4U) One or more distinct languages at the 4U, DU, or NL5 level Any other 4U level course One additional distinct course that has not already been used: May be from the list above Must be at the 4U or 4M level Must be at least 1.0 credits Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Prince Edward Island

Prince Edward Island applicants

  • One academic English Language Arts course: English 621A Three approved courses chosen from: Chemistry 621A Computer Studies 621A Dramatic Arts 621A Environmental Science 621A Geography 621A: Global Issues History 621A: Canadian History or History 621B: Prince Edward Island History Introductory Economics 621A Mathematics 611B (Calculus) Mathematics 621A or Mathematics 621B Music 621A Physics 621A Visual Arts 621A One or more distinct languages at the 621 level One additional course that has not already been used: May be from the list above Must be at the 600 level Must be worth at least one credit Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Quebec

Quebec applicants

  • Two approved English Language Arts courses from: English Literature 603 series Eight approved CEGEP courses chosen from: Art 520 Biology 101 Chemistry 202 Drama 560 Geography 320 History 330 Mathematics 201 Music 550 Physics 203 Français 601 or French as a Second Language 602 One or more distinct languages at the 607 to 616 level A completed CEGEP diploma (DCS or DEC) may qualify the applicant for advance credits. Note: A maximum of two courses from each series may be used. Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
School qualification: Saskatchewan

Saskatchewan applicants

  • One academic English Language Arts course: English Language Arts A30, English Language Arts B30, or English Language Arts 30 Français Fransaskois A30 or Français Fransaskois B30 (or Français immersion), combined with one of English Language Arts A30, English Language Arts B30, or English Language Arts 30 Three approved courses chosen from: Arts Education 30 or Visual Art 30 Band 30, Choral 30, or Instrumental Jazz 30 Biology 30 Calculus 30 Chemistry 30 Computer Science 30 Dance 30 Drama 30 Earth Science 30 Geography 30 History 30: Canadian Studies One of Pre-Calculus 30 or Foundations of Mathematics 30 Native Studies 30: Canadian Studies Physics 30 Social Studies 30: Canadian Studies One or more distinct languages at the 30 level One additional course that has not already been used: May be from the list above Must be at the 30 level Must be worth at least one credit Notes: Some programs require additional admission requirements, see Step 2: Meet Additional Admission Requirements . To determine the equivalent pre-requisite course(s) in your province or territory, see Canadian High School Course Equivalents by Province/Territory .
University of Lethbridge high-school subjects by province
Post-secondary, diploma and previous-degree admission

Applicants in the named alternate admission route; programme prerequisites and competitive standards also apply

  • Post-Secondary Admission Route There are different ways to gain admission through the Post-Secondary Admission Route. Post-Secondary Courses Completed General Admission To qualify for general admission, post-secondary applicants must present six or more completed transferrable credit courses with an admission grade point average (GPA) of at least 2.00 (on the University of Lethbridge 4.00 GPA scale). Applicants presenting fewer than six transferable credit courses must also meet the High School Admission Route requirements. Number of Transferable Courses High School Transcript Required Minimum Average Required Transferable Courses - GPA Required Minimum GPA Required 1-5 Yes 65% Yes 2.00 6+ Yes N/A* Yes 2.00 * Your high school marks are not used to determine your admission GPA, but may be necessary for prerequisite purposes. Transfer students need to have completed the courses required for admission to any program. Transfer Credit Upon admission, completed post-secondary credit courses will be considered for transfer credit on a course-by-course basis for eligible post-secondary work. The number of courses considered to be transferable in the context of the admission decision may or may not coincide with the number of courses ultimately awarded transfer credit. For additional information, see Transfer Credit . The University of Lethbridge does not award transfer credit on the basis of Prior Learning Assessment and Recognition. Applicants who hold certificate credentials from credit programs at recognized post-secondary institutions may be eligible to receive transfer credit upon admission (see Transfer Credit ). Calculating Admission GPA All transferable post-secondary work completed by Post-Secondary applicants, as indicated on transcripts, will be used in determining admission eligibility. Upon admission, completed courses will be considered for transfer credit on a course-by-course basis for eligible post-secondary work in accordance with program and residence requirements. The number of courses considered to be transferable in the context of the admission decision may or may not coincide with the number of courses ultimately awarded transfer credit. For additional information, see Transfer Credit . When necessary for the purposes of calculating the admission GPA and awarding transfer credit, Student Enrolment and Registrar Services (SEARS) will convert grades to the University of Lethbridge 4.00 GPA scale. College Diploma General Admission Applicants who hold a two- or three-year college diploma of sufficient academic merit from a recognized post-secondary institution, completed with a program GPA of 2.00 or higher (on the U of L 4.00 scale), shall be eligible for general admission in the absence of contradictory evidence. The higher of the diploma program GPA or GPA based on transferable courses (see Transferable Courses , above) will be used for admission purposes. Transfer Credit will be awarded on a course-by-course basis, in accordance with approved transfer credit policies. Post-Diploma Programs Applicants who hold two- or three-year college diplomas from recognized institutions will be considered for admission to the appropriate post-diploma program. For details on available post-diploma programs and eligible diplomas, see the Post-Diploma Degree Programs website. See Admission in the Undergraduate Calendar for more detail on College Diploma admission. Previous Degree General Admission Applicants who have completed an approved degree with a minimum grade point average of 2.00 (on the U of L 4.00 scale) will be eligible for general admission to pursue a second degree. An approved degree is an academic baccalaureate degree requiring a minimum of 30 course equivalents (90.0 credit hours) or a graduate degree from a recognized degree-granting institution. Students are not normally eligible to pursue a second degree that is similar to one already completed at a recognized institution. Applied and Technology Degrees are not considered to be a basis of admission for second degree or graduate studies programs. Applicants presenting Applied or Technology Degrees from recognized colleges or technical institutes will be considered for admission under College Diploma. Receiving Transfer Credit General Information on Transfer Credit For information on how to obtain transfer credit, please see Step 6: Transfer Credit . University of Lethbridge Transfer Credit Equivalencies Database To view courses that have previously been assessed, please see University of Lethbridge Transfer Equivalencies Database (TED).
University of Lethbridge Post-secondary, diploma and previous-degree admission
Adult (mature) admission

Applicants in the named alternate admission route; programme prerequisites and competitive standards also apply

  • Adult (Mature) Admission General Admission Applicants who are Canadian Citizens or Permanent Residents, at least 21 years of age by the first day of classes of the term of intended admission, and who do not fulfill requirements for any other admission route will be considered for general admission as outlined below. The number of seats available for Mature will be limited (as determined each term). Ways to Meet Mature Admission: High School Admission Route with an admission average of at least 60%, or Minimum final grade of 65% in English 30-1 or 30-2, as well as passing grades in two other 30-level courses, or Demonstrated potential for academic success and excellence in non-academic areas. Applicants are required to submit the following to Admissions: Transcripts of all high school and postsecondary experience. Standardized test scores, such as SAT or ACT, if available. A Letter of Intent from the applicant including a statement on the applicant’s potential for success in university studies, how the applicant’s experiences since secondary school have contributed to this potential, the applicant’s goals for the future, and why studies at the University will help the applicant to realize these goals A résumé, providing a summary of all educational, employment and volunteer experience Applicants who have unsatisfactory post-secondary academic records (i.e. a GPA less than 2.00 on the University of Lethbridge 4.00 scale) will not be considered for Mature Admission. Applicants considered via the Mature admission route must meet all additional admission requirements for their desired program, including course prerequisites and competitive averages. Test Scores Applicants who believe they have developed university-ready academic skills that are not reflected on transcripts should take an academic, secondary-level achievement test. For example, it is possible to challenge or retake the Alberta Education diploma exams. Review sessions for these exams are often offered as Continuing Education courses at colleges. Other acceptable test scores are the SAT and the ACT. Scores on exams for the General Equivalency Diploma (GED), Canadian Adult Education Credential (CAEC), and Test of Adult Basic Education (TABE) are not considered adequate indicators of academic skills for admission to the University of Lethbridge Letter of Intent and Résumé The Letter of Intent gives applicants an opportunity to highlight how their academic and non-academic achievements have provided them with the skills necessary to achieve success at the University of Lethbridge. Applicants presenting life achievement will be considered for Mature if it demonstrates skill development relevant to university success. Relevant experience could include: Volunteer or work experience; Academic upgrading; Test scores indicating university-level reading, writing and math skills; Transferable and non-transferable post-secondary work; and/or Leisure activities. The focus should be on the academic/organizational skills developed and maturity gained in the course of these experiences (e.g., ability to organize and complete significant projects, sophisticated reading or writing). Individuals who have professional history (e.g., successfully managing a business, community leadership, professional certification) should ensure that the skills obtained through these experiences are highlighted on their résumé. The Mature Admission Committee will evaluate whether or not this experience, combined with academic achievements, have prepared the applicant for success in the chosen program at the University of Lethbridge.
University of Lethbridge Adult (mature) admission
2027/2028 programme-specific entry conditions

Applicants to this named programme; Alberta courses or published equivalents, with alternate-route exceptions explicitly stated

  • Required subjects: Mathematics 30-1 or 30-2
  • Second-degree BBA applicants do not need the Mathematics 30-1 or 30-2 requirement. Post-secondary admission is competitive.
University of Lethbridge 2027/2028 programme-specific admission requirements

Degree requirements

Required courses and electives
  • Electives (9 Courses)
ReferencesLethbridge 2026/27 exact major requirementsLethbridge 2026/27 BBA Marketing: recommended yearly sequenceLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsULethbridge Marketing · current degree and campus profileLethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentULethbridge Dhillon · current Bachelor of Business Administration title
Credits and degree requirements
  • If students wish to further specialize within the field of Marketing, they may choose a concentration in Marketing Communications or Socially Responsible Marketing. Concentrations are not required. Students who choose a concentration will replace the “Four additional Marketing courses (12.0 credit hours) at the 3000 or 4000 level” with the courses in the chosen concentration, listed below.
ReferencesLethbridge 2026/27 exact major requirementsLethbridge 2026/27 BBA Marketing: recommended yearly sequenceLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsULethbridge Marketing · current degree and campus profileLethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentULethbridge Dhillon · current Bachelor of Business Administration title
Course planning
  • 1 Students should be aware that these courses have prerequisites which may require taking courses extra to their minimum degree requirements. Students are strongly advised to discuss their program with an academic advisor early in their program.
ReferencesLethbridge 2026/27 exact major requirementsLethbridge 2026/27 BBA Marketing: recommended yearly sequenceLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsULethbridge Marketing · current degree and campus profileLethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentULethbridge Dhillon · current Bachelor of Business Administration title

Program facts

Academic minimum65% minimum
Co-opCo-op option

Optional co-op route. Paid work terms normally last 4 months (at least 420 hours). Complete at least 3 work terms for the co-op designation; entry eligibility and preparation training apply.

Lethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designation
Lethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationCheck work experience options

Majors & specializations

Marketing Communications

BBA

Take Digital Marketing and Advanced Marketing Communications and Social Media, with approved options such as brand management or design.

Courses

Named courses in the published Marketing BBA major section, including concentrations and alternatives. This is a course menu, not a timetable or a list every student takes.

2026/27 recommended plan: First Year9 listed

Published recommended year, not semester placement. Native entries: Accounting 2100; Economics 1010; Economics 1012; Human Resources and Labour Relations 2030; Management 1500; Marketing 2020; Psychology 1010; Sociology 1000; Statistics 1770; One of: Writing 1000 or English 1900. Course availability and prerequisites must be checked before registration.

Lethbridge 2026/27 BBA Marketing: recommended yearly sequence
2026/27 recommended plan: Second Year6 listed

Published recommended year, not semester placement. Native entries: Accounting 2400; One of: Economics 2900 or Statistics 2780; Economics 3030; Global Business 3650; Human Resources and Labour Relations 3050; Management 2070/Economics 2070; Management 2081; Management 3031; PSYC/SOCI Elective (source note 1); Indigenous Content Requirement (source note 2). Course availability and prerequisites must be checked before registration.

Lethbridge 2026/27 BBA Marketing: recommended yearly sequence
2026/27 recommended plan: Third Year5 listed

Published recommended year, not semester placement. Native entries: Marketing 3210 (source note 3); Marketing 3215 (source note 3); Marketing 3220 (source note 3); Marketing 3000/4000 level (source note 4); Finance 3040; One of: Accounting 3171, Management 3062, or; Human Resources and Labour Relations 3320; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - Fine Arts & Humanities. Course availability and prerequisites must be checked before registration.

Lethbridge 2026/27 BBA Marketing: recommended yearly sequence
2026/27 recommended plan: Fourth Year2 listed

Published recommended year, not semester placement. Native entries: Marketing 4230 (source note 3); Marketing 3000/4000 level (source note 4); Marketing 3000/4000 level (source note 4); Marketing 3000/4000 level (source note 4); Management 4090; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - Fine Arts & Humanities; Elective - Open; Elective - Open (source note 2). Course availability and prerequisites must be checked before registration.

Lethbridge 2026/27 BBA Marketing: recommended yearly sequence
Additional published courses
Elective choices
  • 3. Electives (9 Courses)
  • If students wish to further specialize within the field of Marketing, they may choose a concentration in Marketing Communications or Socially Responsible Marketing. Concentrations are not required. Students who choose a concentration will replace the “Four additional Marketing courses (12.0 credit hours) at the 3000 or 4000 level” with the courses in the chosen concentration, listed below.
Study locations
Faculty campus location, accreditor listing
AACSB lists this business school’s main campus address as University of Lethbridge 4401 University Dr W 4401 University Drive Lethbridge T1K 3M4 , Canada. This is the faculty’s listed main address, not an assigned classroom, complete teaching-site inventory or branch-campus allocation.AACSB current accredited business-school profile and undergraduate listings
BBA teaching campus
The first-degree BBA is offered at the Lethbridge and Calgary campuses.ULethbridge Marketing · current degree and campus profile
ReferencesLethbridge 2026/27 exact major requirementsLethbridge 2026/27 BBA Marketing: recommended yearly sequenceAACSB current accredited business-school profile and undergraduate listingsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsLethbridge 2026/27 published course titles and creditsULethbridge Marketing · current degree and campus profileLethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentLethbridge current exact published course contentULethbridge Calgary campus · standard first-degree BBA majors and admissionULethbridge Dhillon · current Bachelor of Business Administration title

Careers

Career examples

  • Advertising/Marketing Coordinator
  • Communications Advisor/ Coordinator
  • Field Marketing Distributor
Scope and qualifications

University career suggestions for the Marketing major, including entry-level and related titles. Related titles may require further education, registration or experience. These are examples, not ranked graduate outcomes.

Professional recognition

Dhillon School of Business is listed by AACSB with Business accreditation and undergraduate education.

Scope and qualifications

AACSB business-school accreditation, not a personal professional licence. A foreign partner’s separate credential or accreditation is not inferred.

Costs

Fee category

Published cost estimate

Fall 2026 and Winter 2027 ·EffectiveMay 1,2026 · Stated course or semester load ·Main campus · CAD

Canadian students example · Choose your category

Tuition$341.10
Books and suppliesNot listed in the tariff
Residence
Not estimated
Meal plan
Not estimated
Estimated subtotalNot available

Main-campus native tuition; compulsory and specialised charges are extra

Housing and meals are outside this estimate.

Last updated

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