- HBA · 4 years
- Work experience details
- ~High 80s to low 90s


University of Lethbridge · The first-degree BBA is offered at the Lethbridge and Calgary campuses.

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Duration (years)
4 years (usual first-degree route)
Current official programme: published duration and route scopeWork experience
Optional co-op route. Paid work terms normally last 4 months (at least 420 hours). Complete at least 3 work terms for the co-op designation; entry eligibility and preparation training apply.
Lethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationAcademic minimum
The university publishes a 65% academic minimum, not an entering-average range.
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Fall 2027 entry
ApplyAlberta publishes NO deadline dates at all on its public pages. Its How to Apply page describes the process only: verbatim, "Now you will 'Start a New Application' at the institution of your choice. You will be directed to the institution's application portal where you will apply and pay any application fees", and "All application fees are paid directly to the institution you are applying to. Each institution has its own unique application fees". Deadlines must be read from each of Alberta's 26 publicly-funded institutions.
Canadian high-school applicants; programme-specific courses and higher competitive standards also apply
Alberta, N.W.T., and Nunavut applicants
British Columbia and Yukon Territory applicants
Manitoba applicants
New Brunswick applicants
Newfoundland and Labrador applicants
Nova Scotia applicants
Ontario applicants
Prince Edward Island applicants
Quebec applicants
Saskatchewan applicants
Applicants in the named alternate admission route; programme prerequisites and competitive standards also apply
Applicants in the named alternate admission route; programme prerequisites and competitive standards also apply
Applicants to this named programme; Alberta courses or published equivalents, with alternate-route exceptions explicitly stated
Optional co-op route. Paid work terms normally last 4 months (at least 420 hours). Complete at least 3 work terms for the co-op designation; entry eligibility and preparation training apply.
Lethbridge 2026/27 co-operative education policy: eligible faculties, paid work terms and designationBBA
Take Digital Marketing and Advanced Marketing Communications and Social Media, with approved options such as brand management or design.
Named courses in the published Marketing BBA major section, including concentrations and alternatives. This is a course menu, not a timetable or a list every student takes.
Published recommended year, not semester placement. Native entries: Accounting 2100; Economics 1010; Economics 1012; Human Resources and Labour Relations 2030; Management 1500; Marketing 2020; Psychology 1010; Sociology 1000; Statistics 1770; One of: Writing 1000 or English 1900. Course availability and prerequisites must be checked before registration.
Financial statements, accounting ethics and ratio analysis.
Lethbridge current exact published course contentPrices, consumer choices, firms and markets.
Lethbridge current exact published course contentCanadian output, inflation, employment and monetary policy.
Lethbridge current exact published course contentMotivation, leadership, teamwork and workplace behaviour.
Lethbridge current exact published course contentBusiness ownership, organization and core management functions.
Lethbridge current exact published course contentConsumer decisions, marketing research and digital strategy.
Lethbridge current exact published course contentScientific study of cognition, perception and behaviour.
Lethbridge current exact published course contentSocial interaction, institutions, inequality and sociological inquiry.
Lethbridge current exact published course contentProbability, estimation, distributions and introductory statistical modelling.
Lethbridge current exact published course contentPublished recommended year, not semester placement. Native entries: Accounting 2400; One of: Economics 2900 or Statistics 2780; Economics 3030; Global Business 3650; Human Resources and Labour Relations 3050; Management 2070/Economics 2070; Management 2081; Management 3031; PSYC/SOCI Elective (source note 1); Indigenous Content Requirement (source note 2). Course availability and prerequisites must be checked before registration.
Accounting information for internal planning and control.
Lethbridge current exact published course contentEconomic explanations of firms, contracts and organization.
Lethbridge current exact published course contentCross-cultural management, international trade and global enterprises.
Lethbridge current exact published course contentStaffing, development, compensation and employment relations.
Lethbridge current exact published course contentProfessional writing, presentations and interpersonal communication.
Lethbridge current exact published course contentGlobal management decisions, ethics and sustainability.
Lethbridge current exact published course contentPublished recommended year, not semester placement. Native entries: Marketing 3210 (source note 3); Marketing 3215 (source note 3); Marketing 3220 (source note 3); Marketing 3000/4000 level (source note 4); Finance 3040; One of: Accounting 3171, Management 3062, or; Human Resources and Labour Relations 3320; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - Fine Arts & Humanities. Course availability and prerequisites must be checked before registration.
Consumer decisions and their marketing implications.
Lethbridge current exact published course contentAdvertising, public relations and social-media communication frameworks.
Lethbridge current exact published course contentDesigning, conducting and communicating marketing research.
Lethbridge current exact published course contentCorporate investment, valuation and financing decisions.
Lethbridge current exact published course contentWorkforce-data analysis for evidence-informed staffing decisions.
Lethbridge current exact published course contentPublished recommended year, not semester placement. Native entries: Marketing 4230 (source note 3); Marketing 3000/4000 level (source note 4); Marketing 3000/4000 level (source note 4); Marketing 3000/4000 level (source note 4); Management 4090; Elective - 3000/4000 level; Elective - 3000/4000 level; Elective - Fine Arts & Humanities; Elective - Open; Elective - Open (source note 2). Course availability and prerequisites must be checked before registration.
Marketing strategy and programme development with service learning.
Lethbridge current exact published course contentStrategy evaluation through simulated organizational cases.
Lethbridge current exact published course contentOrganizational information systems, data analysis and visualization.
Lethbridge current exact published course contentAccounting systems, information quality and data analysis.
Lethbridge current exact published course contentScholarly reading, argument, citation and writing revision.
Lethbridge current exact published course contentLiterary interpretation, critical reading and analytical writing.
Lethbridge current exact published course contentAdvanced Indigenous or Canadian visual-culture topics.
Lethbridge current exact published course contentSpoken Blackfoot, cultural protocols and language history.
Lethbridge current exact published course contentBlackfoot pronunciation, word structure and sentence grammar.
Lethbridge current exact published course contentIndigenous Canadian perspectives on health determinants.
Lethbridge current exact published course contentLocal government relationships with Indigenous self-determination.
Lethbridge current exact published course contentLearning mechanisms and conscious or unconscious cognition.
Lethbridge current exact published course contentEvolutionary explanations of behaviour and psychological mechanisms.
Lethbridge current exact published course contentDeveloping critical sociological questions and ways of seeing.
Lethbridge current exact published course contentSocial constructions of gender, sexuality and power.
Lethbridge current exact published course contentIdentity and selfhood within changing social relationships.
Lethbridge current exact published course contentRecent developments and diverse approaches in sociological theory.
Lethbridge current exact published course contentBusiness-data estimation, statistical tests and regression.
Lethbridge current exact published course contentStatistical testing, experimental design and variance analysis.
Lethbridge current exact published course contentDigital business networks and technology-strategy relationships.
Lethbridge current exact published course contentAdvanced advertising strategy, social media and communication planning.
Lethbridge current exact published course contentBrand development, audience communication and sustained brand strength.
Lethbridge current exact published course contentPractical design methods and visual-communication experimentation.
Lethbridge current exact published course contentMarketing-based approaches to voluntary social-benefit behaviour change.
Lethbridge current exact published course contentNonprofit marketing, fundraising and volunteer recruitment.
Lethbridge current exact published course contentMarketing systems, societal effects and critical evaluation.
Lethbridge current exact published course contentSix-week overseas work-study exploring cross-cultural business management.
Lethbridge current exact published course contentEnvironmental, economic and cultural approaches to sustainable tourism.
Lethbridge current exact published course contentNonprofit governance, volunteer management and fundraising.
Lethbridge current exact published course contentEnvironmental-management decisions, participation and Indigenous rights.
Lethbridge current exact published course contentUniversity career suggestions for the Marketing major, including entry-level and related titles. Related titles may require further education, registration or experience. These are examples, not ranked graduate outcomes.
Dhillon School of Business is listed by AACSB with Business accreditation and undergraduate education.
AACSB business-school accreditation, not a personal professional licence. A foreign partner’s separate credential or accreditation is not inferred.
| Fee category | Canadian students | International students |
|---|---|---|
| Standard one-half course · 1.5 credits | $341.10 | $1,233.11 |
| Standard one course · 3 credits | $682.20 | $2,466.22 |
| Standard five-course semester · 15 credits | $3,411.00 | $12,331.10 |
Fall 2026 and Winter 2027 ·EffectiveMay 1,2026 · Stated course or semester load ·Main campus · CAD
Canadian students example · Choose your category
Main-campus native tuition; compulsory and specialised charges are extra
Housing and meals are outside this estimate.
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